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QUALITY CONTENT

Every minute more than 1.3 million pieces of content are shared on Facebook and 350,000 new tweets are sent via Twitter. Important messages can get lost in the noise. Producing quality, creative content for your digital audience is more important than ever to long-term branding and marketing success.

RELIABLE MONITORING

The widespread adoption of social media has resulted in an increasing expectation of real-time customer service online. Social media is a conversation– not a monologue. Smirk strategists have the tools to monitor and respond to your social media activity 24/7, 365 days a year. This ensures that no customer question, complaint or comment goes unaddressed.

STRATEGY

Our strategists work to understand our client’s objectives, find their target audience online and develop a strategic marketing plan with real solutions to help them achieve performance results. We understand how to balance quality content, organic engagement and social media advertising to create authentic B2C and B2B relationships.

RESULTS

Smirk is passionate about executing strategies that result in real business growth. Our team capitalizes on analytics, years of marketing expertise and knowledge of the latest trends to hone in on what’s working and what’s not to drive results. We understand the ‘set it and forget it’ mindset doesn’t work and ongoing optimizations are necessary for sustained growth.

What We Do

STRATEGY & PLANNING

As the platforms become more crowded, a customized social media strategy is essential to online success. When crafting digital strategies, we work to understand our client’s objectives and recommend solutions, based upon our expertise, to maximize desired results.  Learn More

SOCIAL MEDIA MANAGEMENT

Our strategists work as an extension of your team, managing your social media accounts by creating content, monitoring engagement and interacting with your audience.  Learn More

WEB CONTENT CREATION

Quality content is crucial to successful engagement on social platforms and search engine placement for websites. Our content creators can produce creative, original content to help your messaging stand out amongst the crowd.  Learn More

INSIGHTS & ANALYTICS

Unlike traditional advertising mediums where you can only estimate actual results, digital marketing tools offer us the ability to measure results quickly and then optimize messaging, targeting and even spending based upon results.

DIGITAL AD MANAGEMENT

While Pay Per Click (PPC) advertising doesn’t replace the long-term value of organic SEO, paid search is an essential component of any marketing strategy to ensure your website is placed in front of prospective customers immediately. Smirk’s experienced ad team creates PPC campaigns for our clients strategically optimized for great performance results.  Learn More

SOCIAL MEDIA TRAINING

We offer in-house social media training in a group setting or one-on-one, covering a range of topics from best social media marketing practices to employee online reputation management.  Learn More

EVENT COVERAGE

With our social media event coverage, we create a clear call to action that focuses the online conversation in a way that gains attention for the brand or event, new followers and increases website traffic.  Learn More

SOCIAL MEDIA POLICY

We work with your team to identify, evaluate and implement solutions to shield your brand and employees from preventable and potentially damaging online situations. This is the best way to avoid a potentially brand-damaging social media scandal.  Learn More

EMAIL MARKETING

Email marketing is still one of the most direct and economical ways to reach customers and drive sales. Our strategists design, write and format responsive email campaigns, readable across devices, that your customers will find interesting, want to open and be motivated to take action on.

Testimonials
A Sample Of Our Clients

RECENT TWEETS

  • Google Best Practices - AdWords Help http://t.co/Ozt5vo9O6N
  • Big News! Twitter is removing 140-character limit from DMs. Plus, some iOS users now testing 'experimental' features. http://t.co/KV6MAdjocG
  • Client beacons are on their way. We'll give you a full report! ~ Facebook Is Handing Out Free Beacons to Retailers http://t.co/lh6sNfjL0q

SOCIAL PROFILES

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