• MIKE KOEHLER
    Founder and Chief Strategist
    MIKE KOEHLER
    Founder and Chief Strategist

    Mike is the founder and smirk behind Smirk New Media. He utilizes decades of marketing, PR and journalism experience to help connect brands with their audience online through comprehensive strategies and high quality content. 


    In the Summer of 2010, after more than 15 years in the trenches of journalism and public relations, Mike founded Smirk New Media, turning his future over to the world of the web. Why? As he’s said at speeches around the country, Mike believes web content and social media have become the greatest tools for people to connect with one another and for companies to connect with their customers. Before Smirk New Media, Mike has done a few other things, managing web content for Oklahoma’s biggest web site, introducing clients at the state’s biggest PR firm to social media, helping plan coverage of three national championship football games, enraging George Lucas, cheering for the Thunder, spreading the Good News, leading Cub Scouts and raising three future rock stars with the greatest woman in the world.

  • ALLIE CARRICK
    President and Managing Partner
    ALLIE CARRICK
    President and Managing Partner

    Allie leads our team of strategists in finding the most effective ways to connect our clients with their audience online by crafting dynamic digital strategies. She is also president of Oklahoma City Social, a local professional group for digital marketers.


    Allie leads our team of strategists in finding the most effective ways to connect our clients with their audience online by crafting and executing dynamic digital strategies. She is a creative and award-winning marketing professional with a proven ability to develop and execute multi-platform marketing campaigns that drive brand image, increase awareness, generate consumer loyalty and follower growth. She believes that brand success lies in the details and is always looking for any way our team can take our content to the next level.

    Allie, a Des Moines native, studied public relations at Oklahoma Christian University and joined Smirk New Media in the first year of the company. Allie is the current president of Oklahoma City Social, a local professional group for digital marketers.

  • KEVIN DESHAZO
    Senior Strategist
    KEVIN DESHAZO
    Senior Strategist

    Kevin develops and implements high-quality social media strategies for Smirk's clients. Kevin is also founder of Fieldhouse Media, an award-winning firm that helps student-athletes, coaches and athletic departments use social media well.


    Kevin Deshazo serves as a Senior Strategist on the Smirk New Media team, developing and implementing high-quality social media strategies for our clients. With a passion for people, social media allowed Kevin to quickly establish himself as a connector in OKC. You can often find him in local coffee shops meeting up with new friends, figuring out ways to help them or directing them to somebody that can. He’s a bit obsessed with coffee, really. Buy him a good cup and you’ve got a friend for life. Kevin is also founder of Fieldhouse Media, where he works with high school and collegiate athletic programs, educating coaches & student-athletes on using social media in a positive way. Before launching his own business, Kevin worked in the healthcare staffing industry, serving in various leadership roles for a Forbes Top 100 Company to Work For. Kevin has a BS in Management Information Systems from Oklahoma State University and an MBA from Oklahoma Baptist University. Kevin lives in Oklahoma City with his wife, Megan, and sons Gabe and Noah.

  • LENNON PATTON
    Director of Sales
    LENNON PATTON
    Director of Sales

    Lennon contributes to Smirk’s overall vision, strategy, and growth. He has over a decade of experience in social media and business development in Oklahoma and beyond. He also proudly served as Security Officer for his Star Trek fan club in high school.


    Lennon contributes to Smirk’s overall vision, strategy, and growth. He has over a decade of experience in social media and business development in Oklahoma and beyond. He also proudly served as Security Officer for his Star Trek fan club in high school.

  • LIZ RAMIREZ
    Strategist
    LIZ RAMIREZ
    Strategist

    Liz assists Smirk’s clients with bilingual and bicultural content for their social media presence. She is a native Spanish speaker and has grown up surrounded by the Mexican culture. 


    Liz assists Smirk’s clients with bilingual and bicultural digital content and is also the managing director of Smirk sister brand, <a href="http://dobler.media/">Doble R Media</a>. She is a native Spanish speaker and has grown up surrounded by the Mexican culture. Liz comes to our team after working as the Bilingual Public Relations Representative for the Oklahoma City Public Schools District.

    Liz Ramirez is the daughter of Silvia and Luis Ramirez. They both emigrated from their home in Mexico to the United States to give their children a better a life. Silvia is from Calvillo, Aguascalientes, Mexico and Luis is from Totatiche, Jalisco, Mexico. Along with her sisters, Liz was raised in a traditional Mexican home, following their customs and traditions, and Spanish was their first language and continues to be the language they speak at home. She grew up in south Oklahoma City, right around the Historic Capitol Hill District and received a Bachelor’s in Spanish and in Mass Communications from Oklahoma City University.

    There are many misconceptions about the Hispanic community, often times present in social media management. Translations gone wrong, language that doesn’t resonate, and flat out ignorance of the culture are some of the few reasons why people are not able to reach the Hispanic community effectively. Some marketing strategists are spectators, rather than members of the community, that cannot fully grasp the culture of the audience they are trying to engage. This is where Liz’s passion lies: to present the Hispanic community with well-crafted marketing strategies that encompass their culture.

  • KAILEY EMERSON
    Strategist
    KAILEY EMERSON
    Strategist

    Kailey works closely with our strategists in all aspects of content development, including writing, research, photography and design.


    Kailey works closely with our strategists in all aspects of content development, including writing, research, photography and design. Her background is in social media management and customer service. An Oklahoma City native, Kailey graduated from the University of Oklahoma in 2014 with a bachelor’s in Linguistics and Spanish.

  • HARRISON MAUD
    Intern
    HARRISON MAUD
    Intern

    Harrison is a senior at the University of Central Oklahoma studying strategic communications and assists our strategists with content development.


    Harrison Maud is an early bird who strives to do exceptional work and produce meaningful end results regardless of what his role is. He is happy to serve as an intern at Smirk New Media.

    Harrison is a senior at the University of Central Oklahoma studying strategic communications and working toward landing in “the real world” on both feet in three more semesters. Meanwhile, he attends school full­time and also participates in campus organizations and activities. He has volunteered locally with Cleats 4 Kids (C4K) and Fields and Futures.

    Harrison, a native of Enid, Oklahoma, has had a variety of jobs, including washing trucks at a commercial truck wash, janitorial work, and making smoothies. He once grabbed 25 rebounds during a high school basketball game and considers his growing sneaker collection noteworthy.

  • Katie Marshall
    Strategist
    Katie Marshall
    Strategist

    Katie graduated with her degree in Fashion Marketing/Public Relations in the summer of 2015. Since then, she's worked as the Director of Marketing and Sales at a local apparel company, growing and refining her knowledge of retail marketing. As a Digital Strategist at Smirk, Katie hopes to connect with the local audience, whom she is passionate about, to help those businesses thrive in Oklahoma City through eye-catching, clean creative and smart strategies. She lives in Automobile Alley with her Maltese, Ellie.