There are plenty of entries in the Big Book of People Who Have Underestimated Social Media (and the Internet) including entertainment executives, snarky marketers, defenders of traditional content creators, Joe Theismann, etc.
Added to the list recently was another casualty from the Oklahoma Legislature. The latest and greatest social media case study came with the debate HB1895, which would have eliminated the Oklahoma State Arts Council and its grants to arts events and organizations around the state.
When word got out about Rep. Josh Cockroft”s bill, the social media community jumped into action to smack it down.
Jonathan Fowler, the business leader who supports the arts and the Norman Music Festival, was pleased with how social media rallied behind the arts and how quickly the word spread.
Here”s what Fowler said in an email to Smirk New Media: “I was very impressed with the outcry on social media networks and how that translated into real action. I so often see photos for some “cause” where I am told to like or share something, and if I don’t then that clearly means I am the enemy of that cause. Those photos rack up thousands up on thousands of likes and shares and rarely translate to real action to benefit a human being. This was totally different.”
Fowler went on to say, “This went from outcry to action quicker than I ever expected. In addition to that this wasn’t just a liberal, or arts community driven effort. All over Oklahoma people from both sides of the political aisle and the business community came out in support of the Oklahoma Arts Council. It was a great example of the positive power of social media.”
The bipartisan support for the arts on social media used the #HB1895 in their discussions about the bill, and the Oklahoma Artist Coalition meeting featured #vocal4okarts. Next, a Facebook page Oklahomans Against HB1895 created another place for Oklahomans to organize and pledge their support to the arts online. The page facilitated a conversation on how the individuals think the arts positively impacts the state.
Kyle Golding, CEO of the Golding Group, a business consulting firm which supports and helps many non-profits, also spoke out for the arts. Golding followed (and spurred on) the conversation on both Twitter and Facebook.
“I started posting economic impact facts, linked to my blog post about arts and economics and the NEWS OK video about the arts conference,” Golding said. “After that, I posted the Economic Impact Report. Finally, when Rep. Cockroft stated in an interview he had received “1,000 emails, but only 4 were negative” I reposted that quote with his email address. That”s when his office started responding directly with a form email that was basically his blog post from the week before. That email was spread all over Facebook, showing how insincere he was in responding to citizens.”
Wrapping up the conversation is Jennifer James of Oklahomans For the Arts, which keeps an eye on such bills and defends against them.
Jennifer attributed this success to social media and the grassroots community as a whole.
“After a moratorium was placed on the Art in Public Places Program, Oklahoma”s art leaders led by Jim Tolbert, knew that we were facing a possible sea change with public funding for the arts,” Jennifer said. “These leaders created a new nonprofit to advocate for increased support of arts, culture and arts education in Oklahoma and they named it Oklahomans for the Arts. Our focus since that day has been primarily on public funding for the arts via the Oklahoma Arts Council.”
The Oklahoma Arts Council posted its own response to the legislation in a blog on January 23. The post explained that 85% of its funding comes from state appropriations. Also, 80% of the Arts Council budget goes directly to projects in communities all over the state through grants.
“With limited funds, and a part-time director, OFTA sought to advance arts advocacy almost exclusively through social networking,” Jennifer said. “We”ve been active on Facebook, Twitter and Blogger for nearly two years. Just two or three days before we learned of HB 1895, we reminded our friends on Facebook about the struggle Kansas has had since they lost their arts council two years ago. We even said, “This could happen here. We did not know then that the language for HB 1895 had been written in early January.””
In 2011, Kansas became the first state in history to completely eliminate funding for the arts. That caused the state to also lose over $1 million in matching funds from the National Endowment of the Arts. After extreme public outcry, some funding has been restored, but its budget is less than half what it was in 2010.
“Our board believes grassroots advocates are the best people to advocate to lawmakers on behalf of the arts,” Jennifer said. “OFTA monitors legislation and serves as a resource of information. We push things out to our social networks, which includes a robust Mailchimp list. We plant seeds and then hope they germinate. That is what happened with HB 1895. Arts advocates owned this cause and it took on a life of its own. We don”t attempt to control advocates or what they do. Some created their own Facebook pages against the bill. Others initiated T-shirts and bumper stickers. Many wrote unique letters and spoke out with their own unique voices. This was truly a grassroots effort. OFTA”s job is to provide our networks with consistent, accurate information. Oklahoma”s arts advocates defeated HB 1895.”