There is nothing accidental about a social networking update.
You might be embarrassed by a Facebook update or the occasional Tweet, but no one could ever say those things just slipped out. You have to log-on to your network, type it in and hit send.
Oops? Those things just happened?!
Sorry, updates on the Internet are intentional.
So what does that mean for most folks? Installation of a multi-faceted filter in their brains and on their keyboards.
If you’re in business, that means flipping the filter on if you are talking about your pending deals, potential clients, sensitive competitors, troubled employees or the media.
On the personal side, maybe you’re not totally honest about what’s going on at home, or at that dysfunctional Thanksgiving dinner.
We love the transparency that social networking have given all of us, assuming we want to embrace that transparency.
But it should be noted that, like all communication, there are going to be different levels of honesty in social networking.
That’s where strategy comes in. Personally, professionally, those updates should have thought behind them. Why are you saying what you are saying and who is listening.
That’s important.
:/