Category: YouTube

26 Feb

The Latest and Greatest Social Media Statistics

Allie Carrick Facebook, Google+, Instagram, Pinterest, social media, Twitter, YouTube Tags: , , , , 0 Comments

By: Kurtis Wiles

Social media is an ever-changing and ever-evolving marketing tool. The most popular platforms continuously grow and diversify to draw broader audiences for marketers. Statistical information posted about current social media practices and consumption is often outdated within three months. Staying up-to-date on the current trends and patterns is essential for true social media marketing and business success.

Here are the most recent social media statistics across some of the most popular platforms:

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Facebook

Thanks to Facebook, many companies are not taken seriously without a social media presence anymore. Sharing relevant and information-rich content on a consistent basis is essential to increase traffic, extend your brand and generate leads to your website.

  • Over 1.15 billion people are now registered users on Facebook.
  • 23% of Facebook users login at least 5 times per day.
  • 47% of Americans admit to Facebook being the top influencer of their buying decisions.
  • 70% of marketers acquire new customers through Facebook.
  • On average, Americans spend 16% of every hour on Facebook.
  • Over one million web pages can accessed with the “Login with Facebook” feature.

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Twitter

Twitter has become the fastest growing social network in recent years that can have a serious impact on your business. Telling short stories through video, images and the forever-classic hashtag have become a staple in any serious marketing strategy.

  • There are now 550 million registered users and 215 million active monthly users.
  • Twitter achieved a growth rate of 44% between 2012 and 2014.
  • Over 34% of marketers use Twitter for lead generation.

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Google+

The social network powered by the most influential search engine, Google+ is all the more powerful due to its increasing influence on search rankings. With only three years on the social media scene, Google+ has literally changed the nature of content marketing.

  • There are now over 1 billion enabled accounts and 359 million active monthly users.
  • Google+ had a 33% growth rate last year.
  • People aged 45 to 54 years old have increased their usage on Google+ by 56% since 2012.

Bonus – Big Picture & Visual Mediums

  • 72% of all internet users are now active on social media.
  • 71% of those users access their social media from a mobile device.
  • Youtube has over one billion active monthly users
  • Pinterest has 20 million active monthly users
  • Instagram has 150 million active monthly users

Social media can incite serious marketing and sales results, however, real results come from understanding your audience and creating content that fulfills their needs and expectations. Every piece of your social media presence is necessary to create a web of successful marketing and follower relationships. Take advantage of Facebook’s active population, Twitter’s growing popularity and hashtag phenomenon and other up-and-coming mediums to realize real social media and business success.

06 Mar

Social media shakeups: Changes hit Facebook, Tumblr grows, Google+ goes on…

Allie Carrick Facebook, Google Plus, Google+, LinkedIn, social media, Twitter, Uncategorized, YouTube 0 Comments

There were some interesting developments and milestones reached in social media this week.

Facebook is expected to announce plans to change its large, single column news feed. This would be the first major change to the news feed design in seven years. Rumor has it Facebook will expand to multiple feeds and feature some sort of Instagram and Spotify integration. The new design could feature a feed for photo, music, and another feed featuring only news, videos and app sharing.

We’ll know more about this development tomorrow after Facebook’s big planned press event. Stay tuned for more information. One billion is the magic number this week.

LinkedIn reached one billion Endorsements this week.

The feature was launched in September 2012. Users can vouch for other user’s specific skills with only the click of a button. It was created to encourage more profile interaction and it’s accomplished that. However, it remains to be determined if these quick Endorsements have any positive impact on your digital professional presence. Personally, I’m not convinced a classmate vouching for your public speaking skills, without a formal recommendation, will result in your speedy employment.

Sesame Street became the first nonprofit and US children’s company YouTube channel to reach one billion views.

Sesame Street’s latest video starring Count von Count, posted today, is titled “Counting the ‘You’s in YouTube.” One of the channel’s most popular videos, “Elmo’s Song,” has over 87 million views. YouTube is frequently banned in school environments, but this milestone makes a significant statement about YouTube’s educational possibilities.

Twitter announced it will discontinue its mobile apps, discontinue Facebook integration in May and focus more on its web-based version.

The Twitter-owned TweetDeck will be removed from app stores by early May and will stop functioning shortly after that. TweetDeck’s team say the decision reflects where the majority of their users are using their product. Recently, Twitter’s mobile app added major features including photo filters, revamped user profiles and an advanced search. TweetDeck’s features fill some users needs and if the mobile app isn’t cutting it, why not redesign for better functionality? Instead, Twitter’s content to forfeit those users who will either go to their Twitter app or one of their competitors. Tumblr mobile users will see ads soon.

Companies will be able to promote their posts to mobile app users within the next three months. The ads will mirror ones added to the website format months ago. Users and advertisers can promote content for as little as $1 a post.

Tumblr’s mobile users have quadrupled in the past six months and are closely approaching the amount of users on its website. Tumblr has a monthly audience of more than 170 million. With this new development, Tumblr hopes to turn its first annual profit in 2013.

Google+ launched a redesign of profiles and pages today in attempt to steal some of Facebook’s thunder. New feature include a “Local Reviews” tab, larger cover photos with a better aspect ratio and an easier way to edit information in the “About” tab. We’re expecting more features to be unveiled in coming weeks.

Stay tuned on this development. To summarize this week’s developments, social media continues its massive growth and platforms strive to stay relevant and exciting as they grow. What do you think about these developments? Do you think these redesigns are exciting or unneccessary?

15 Feb

Ultimate Social Media Graphic Size Guide

Mike Koehler Content, Facebook, Featured, Google Plus, Google+, LinkedIn, Pinterest, Small Business, social media, Twitter, YouTube 0 Comments

While working on a client project together, we reached out to our great friends at S Design Inc., suggesting their team tackle the Wild West world of social media graphic sizing.

There are a few social media icon sizing guides floating around the web, but nothing really definitive, that we can pass along to clients and friends who want to make sure their Facebook cover looks perfect and their YouTube icon is legible.

So here they are, social media graphic sizing templates for Twitter, LinkedIn, Google+, Facebook, YouTube and Pinterest. Again, big thanks to S Design.

If you are interested in learning more about social media, branding and all aspects of marketing, considering joining S Design, Smirk New Media and other area experts at the M3: Marketing Minds Meet Conference, March 13 in Oklahoma City. Click here for more information and to register

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31 Jan

Social Media and Super Bowl XLVII

Allie Carrick Facebook, Featured, Marketing, social media, the internet is great, Twitter, videos, YouTube Tags: , , , 0 Comments
Super Bowl 2013: Go viral or good riddance. 
Super Bowl Predictions
           Personally, count me in as one of the who only tune in for the most creative advertisements of the year. Sometimes it seems that top executives must meet with their ad staff at some point and convey that if they have one good idea all year, it better be ready at Super Bowl time. Whether you’re watching for game or the ads, social media will play it’s biggest advertising role ever in NFL Super Bowl XLVII.
          Hootsuite launched a real-time Super Bowl Social Media Command Center. You can check out the Super Bowl’s command center to see an analysis of the overall social media fan sentiment throughout the game. Before the AFC and NFC, Hootsuite was able to correctly predict the winners by analyzing fan sentiment through Twitter conversations.
         Visualize with me for a second. Visualize spending $8 million for 60 seconds. Social media will help corporations know if they got the most bang for their buck.
         In decades past, marketing executives could only measure success based on possible impressions from ratings data. No more. This year, analysts will measure an ad’s success based on if it goes viral or is a trending topic around the world. How many people shared the ad or talked about it on Twitter? Were the reactions positive? Real-time, two-way communication between corporations and audiences will give marketers the data they need to up the advertising game and measure campaign success.
         Audi relied on social media to build awareness for their ad weeks before the game. This isn’t a new practice for the company. In 2011, they got 2 million YouTube ad views prior to the game and last year that figure doubled. This year, Audi allowed the public to vote on YouTube for this year’s Super Bowl ad ending.
         Coke’s ad this year is promoting a social media game. Their 60-second spot depicts 3 teams trying to get a giant bottle of Coke. The ad ends in a cliffhanger and it’s up to the audience will choose who wins the coke. Subsequently, the audience will choose their final 30-second spot that will air at the end of the game showing the outcome of the race. Coke is creating an online conversation.
          The question is what hashtags will trend during the game. In recent interviews, Super Bowl players expressed fearing their team names being next to #lose. When Sunday rolls around, I’m going to sit in front of my TV, with my french onion dip, and see how corporate marketers across industries are approaching social media integration into their marketing strategy. Also, waiting to see which ad is the first to make me giggle. What are you looking forward to this Super Bowl Sunday?
03 Jan

There is no viral button

Mike Koehler Content, Featured, Mike Koehler, SmallBiz, social media, the internet is great, YouTube Tags: , , , , , , , , 0 Comments

As much as we’d all like there to be, there is no viral button on the internet. You can’t make a video which you think is clever and turn it into a worldwide meme. The right things need to happen in the right order for your cat to be the next Grumpy Cat or for your business to become the next Ojai Taxidermy.