By: Kurtis Wiles
Social media is an ever-changing and ever-evolving marketing tool. The most popular platforms continuously grow and diversify to draw broader audiences for marketers. Statistical information posted about current social media practices and consumption is often outdated within three months. Staying up-to-date on the current trends and patterns is essential for true social media marketing and business success.
Here are the most recent social media statistics across some of the most popular platforms:
Thanks to Facebook, many companies are not taken seriously without a social media presence anymore. Sharing relevant and information-rich content on a consistent basis is essential to increase traffic, extend your brand and generate leads to your website.
- Over 1.15 billion people are now registered users on Facebook.
- 23% of Facebook users login at least 5 times per day.
- 47% of Americans admit to Facebook being the top influencer of their buying decisions.
- 70% of marketers acquire new customers through Facebook.
- On average, Americans spend 16% of every hour on Facebook.
- Over one million web pages can accessed with the “Login with Facebook” feature.
Twitter has become the fastest growing social network in recent years that can have a serious impact on your business. Telling short stories through video, images and the forever-classic hashtag have become a staple in any serious marketing strategy.
- There are now 550 million registered users and 215 million active monthly users.
- Twitter achieved a growth rate of 44% between 2012 and 2014.
- Over 34% of marketers use Twitter for lead generation.
The social network powered by the most influential search engine, Google+ is all the more powerful due to its increasing influence on search rankings. With only three years on the social media scene, Google+ has literally changed the nature of content marketing.
- There are now over 1 billion enabled accounts and 359 million active monthly users.
- Google+ had a 33% growth rate last year.
- People aged 45 to 54 years old have increased their usage on Google+ by 56% since 2012.
Bonus – Big Picture & Visual Mediums
- 72% of all internet users are now active on social media.
- 71% of those users access their social media from a mobile device.
- Youtube has over one billion active monthly users
- Pinterest has 20 million active monthly users
- Instagram has 150 million active monthly users
Social media can incite serious marketing and sales results, however, real results come from understanding your audience and creating content that fulfills their needs and expectations. Every piece of your social media presence is necessary to create a web of successful marketing and follower relationships. Take advantage of Facebook’s active population, Twitter’s growing popularity and hashtag phenomenon and other up-and-coming mediums to realize real social media and business success.
There were some interesting developments and milestones reached in social media this week.
Facebook is expected to announce plans to change its large, single column news feed. This would be the first major change to the news feed design in seven years. Rumor has it Facebook will expand to multiple feeds and feature some sort of Instagram and Spotify integration. The new design could feature a feed for photo, music, and another feed featuring only news, videos and app sharing.
We’ll know more about this development tomorrow after Facebook’s big planned press event. Stay tuned for more information. One billion is the magic number this week.
LinkedIn reached one billion Endorsements this week.
The feature was launched in September 2012. Users can vouch for other user’s specific skills with only the click of a button. It was created to encourage more profile interaction and it’s accomplished that. However, it remains to be determined if these quick Endorsements have any positive impact on your digital professional presence. Personally, I’m not convinced a classmate vouching for your public speaking skills, without a formal recommendation, will result in your speedy employment.
Sesame Street’s latest video starring Count von Count, posted today, is titled “Counting the ‘You’s in YouTube.” One of the channel’s most popular videos, “Elmo’s Song,” has over 87 million views. YouTube is frequently banned in school environments, but this milestone makes a significant statement about YouTube’s educational possibilities.
Twitter announced it will discontinue its mobile apps, discontinue Facebook integration in May and focus more on its web-based version.
The Twitter-owned TweetDeck will be removed from app stores by early May and will stop functioning shortly after that. TweetDeck’s team say the decision reflects where the majority of their users are using their product. Recently, Twitter’s mobile app added major features including photo filters, revamped user profiles and an advanced search. TweetDeck’s features fill some users needs and if the mobile app isn’t cutting it, why not redesign for better functionality? Instead, Twitter’s content to forfeit those users who will either go to their Twitter app or one of their competitors. Tumblr mobile users will see ads soon.
Companies will be able to promote their posts to mobile app users within the next three months. The ads will mirror ones added to the website format months ago. Users and advertisers can promote content for as little as $1 a post.
Tumblr’s mobile users have quadrupled in the past six months and are closely approaching the amount of users on its website. Tumblr has a monthly audience of more than 170 million. With this new development, Tumblr hopes to turn its first annual profit in 2013.
Google+ launched a redesign of profiles and pages today in attempt to steal some of Facebook’s thunder. New feature include a “Local Reviews” tab, larger cover photos with a better aspect ratio and an easier way to edit information in the “About” tab. We’re expecting more features to be unveiled in coming weeks.
Stay tuned on this development. To summarize this week’s developments, social media continues its massive growth and platforms strive to stay relevant and exciting as they grow. What do you think about these developments? Do you think these redesigns are exciting or unneccessary?
While working on a client project together, we reached out to our great friends at S Design Inc., suggesting their team tackle the Wild West world of social media graphic sizing.
There are a few social media icon sizing guides floating around the web, but nothing really definitive, that we can pass along to clients and friends who want to make sure their Facebook cover looks perfect and their YouTube icon is legible.
So here they are, social media graphic sizing templates for Twitter, LinkedIn, Google+, Facebook, YouTube and Pinterest. Again, big thanks to S Design.
If you are interested in learning more about social media, branding and all aspects of marketing, considering joining S Design, Smirk New Media and other area experts at the M3: Marketing Minds Meet Conference, March 13 in Oklahoma City. Click here for more information and to register
As much as we’d all like there to be, there is no viral button on the internet. You can’t make a video which you think is clever and turn it into a worldwide meme. The right things need to happen in the right order for your cat to be the next Grumpy Cat or for your business to become the next Ojai Taxidermy.