“You can only edit a tweet if you are a verified user, meaning you have a blue check mark next to your twitter handle,” said Jack Dorsey, CEO of Twitter, in response to another Twitter user.
For avid tweeters, tweet editing capabilities could be a game changer. On other major platforms, such as Facebook and Instagram, users are already able to edit a post after it goes live. Twitter hasn’t rolled out this feature for users yet.
Allowing original tweets to be altered would require a change log, so people can see all previous edits, as Dorsey would like to keep Twitter “a public record.”
“The change log is very necessary,” said Allie Carrick, Smirk’s Managing Director. “Editing would be beneficial for fixing small errors in your text, but not the entire tweet. Don’t rewrite history.”
Below are some examples why we believe tweets deserve to be edited. Enjoy.
There are hundreds of millions of tweets that happen every day. Twitter wants you to be able to find the best ones with Moments.
Twitter announced that Moments is now available to users. The company tweeted, “Creators everywhere can now tell stories with tweets.”
Users can view organized, compelling tweets that have been grouped together based on where they are have been sent from or what they are about. Whether it is “sitting” on the front row of the Grammy’s, being up close at your favorite sporting event, to political rallies or debates, Moments can bring the action to your hand.
From yesterday’s funniest viral story to tomorrow’s big game, keep up in the social world with Moments. Get the whole picture of a trending topic through highlights, pictures and headlines that come directly from the event you are interested in.
Engaging with a Moment:
- • When you click into a Moment, you’re taken to an introduction with a title and description.
- •Start swiping to dive right into the story, with immersive full-bleed images and auto-playing videos, Vines, and GIFs.
- •A single tap gives you a fuller view of the Tweet, which you can favorite, Retweet, and more. A double tap lets you instantly favorite the Tweet.
- •The progress bar at the bottom indicates how much more each Moment has to offer.
- •Swiping up or down dismisses the Moment and takes you back to the guide.
- •At the end of a Moment, click the share button to Tweet your thoughts, and send it out to your followers.
Don’t know who to follow during these events? Follow the actual event. The best tweets from that event will be delivered to your timeline. This will eliminate any garbage and let you focus on the good stuff.
What if you don’t want to keep following an account after the event? When the event is done, you will automatically unfollow them. If users don’t care to follow an organization forever, but can stay in the loop during a special event.
Twitter users who aren’t huge sports fans can still keep up with the playoffs, big games, or just want to keep track of a certain game. Political debates are a great example as well. During debates, you can follow the event and after it has concluded, you will not have to deal with the aftermath.
Moments offers the ability to see things quicker, more efficiently. From personal use to big organizations, utilizing Moments can help in more ways than one.
“Many people turn to social media for their news — whether that be local, national or international. Twitter Moments fulfills that need for immediate news,” said Smirk Strategist Liz Ramirez. “If something happens in another state or around the world, we turn to the digital world to give us more info about whatever is happening.”
By Michaela Lawson
A local hashtag became the top trending topic on Twitter and even received national response on Friday amid other big ticket news items – Russell Westbrook’s extension and the 2016 Olympics Opening Ceremony to name a few.
The hashtag #ShopEdmond was besieged with responses on Twitter Friday after the lifestyle magazine Edmond Active said it had trademarked the phrase.
The Twitterverse heartily rejected this assertion, and the hashtag was used by outraged users posting everything from silly pictures to heated screeds about marketing and intellectual property law.
The long and short of the dilemma stemmed from the publisher of the lifestyle magazine Edmond Active, Sherri Hultner, trying to defend a trademarked phrase when used for marketing and advertising purposes. Hultner said the tweet was intended for businesses trying to leverage #ShopEdmond audiences for their own business without advertising with Edmond Active.
However, the tweet requesting people not to use the hashtag was seen as an attempt to keep the public from using the hashtag as well, which is what seemingly fueled the negative conversation.
“It’s not even really a hashtag that the public uses,” Hultner said in a phone interview with The Oklahoman. “It hasn’t been an issue except for three or four people grabbing it for marketing.”
Not only did the original tweet offend, though, but the initial responses between the brand and upset Twitter users – including the blocking of local reporter Brianna Bailey – caused the controversy to continue growing until was a nationally trending topic and garnered a response from the man who created the hashtag, Chris Messina.
So, how could things have gone differently?
In any misunderstanding or issue involving brands, the biggest factor to a successful resolution ultimately lies in the immediate response by the brand. Here are a few things to keep in mind when responding to a crisis on any scale through social media:
- Step back and look at the whole picture
By allowing yourself a little bit of time to figure out the best response to whatever is happening, you automatically decrease the possibility of making the problem worse through hastily drafted responses. Allow yourself the time to have consistent, thought-out responses to defuse the situation.
Often times, having the right people in your corner can make the difference. Seeing a situation from multiple perspectives helps identify your blind spots for an overall better response. You may even need to consider having a marketing firm to consult with regularly to prevent and effectively respond to situations like these when they occur.
- Be upfront, honest and transparent
Own up to your shortcomings in the situation. If you said something you shouldn’t have, apologize wholeheartedly to those you upset and try to right the wrong. If there has been a misunderstanding, apologize for being unclear and reconsider your message. Understand where the outrage is coming from and address that concern directly. People are more graceful when you admit wrongdoing than trying to defend it further.
- Respond as quickly as possible
Once you figure out the right approach to resolving the issue, you want to respond to the problem as quickly as possible to try to get in front of the problem before it becomes overbearing in responses. Shaping your own messaging is important for being able to frame the issue correctly before someone else can write their version of your story for you.
- Consider what you could do differently
For ongoing issues, see if there is another viable option to resolving the problem without going to social media about the concern. For #ShopEdmond specifically, we suggest reaching out to the few brands using the hashtag without advertising with the magazine. By approaching them directly, you have the opportunity to express your concern and possible establish a relationship that would lead to a partnership opportunity with those businesses as well. The entire Twitter backlash may have been avoided using this approach.
Ultimately, if you need help in a situation like this, know who to call. Oftentimes, there is a fine balance between dealing with crises effectively and making them worse. By having a plan in place for difficult times, you are able to learn to effectively handle issues when they inevitably rise for your business.
Congratulations, Twitter! You’ve made it 10 years without being overshadowed or forced out of what’s popular.
In the social media world, platforms are constantly emerging, changing and disappearing. To be among the top networks requires skilled adaptation, cutting edge creativity and the perception among users that it gives something no other network can or does.
Over the last 10 years, hundreds of different social media apps and services have emerged – some successfully, others not so much. The following timeline outlines the launch years of more popular networks, showing just where Twitter falls in the mix.
Xanga – 1999
Linkedin – 2003
Myspace – 2003
Facebook – 2004 (open to all in 2006)
Twitter – 2006
Tumblr – 2007
We Heart It – 2008
Foursquare – 2009
Instagram – 2010
Pinterest – 2011
Google+ – 2011
Snapchat – 2011
From the very beginning, Twitter’s approach and understanding of how we want to consume content resonated with the multitudes and pop culture is forever changed. Here are 10 ways the platform impacted social media in the last 10 years:
Originally intended as a way to organize conversations, the hashtag has become part of a lifestyle that revolves around social media. It allows users to follow trends, create their own or add humor. Newlyweds use it to create funny and unique tags for wedding photos with friends, brands use it to track engagement with audiences, etc. The hashtag became a cross-platform phenomenon, but it originated on Twitter.
Sharing other people’s tweets through the retweet feature on Twitter moved tweets from one user’s timeline to reach other followers through sharing. The feature allowed for Quote Tweets that allowed users to talk about what they’re retweeting. This lingo has also infiltrated everyday conversation as a form of support or agreement.
Twitter didn’t reinvent the art of being brief, but it definitely capitalized on it. Twitter has rammed home the point that you can communicate in 140 characters or less though some users still tweet various times in a row to get one message across. These condensed messages moved focus from having the most information to communicating the most important information.
4. Live Tweeting
When it comes to events, television shows, movies and the like, users go to Twitter to express their feelings throughout the ordeal. This live-tweeting culture has created a community of constant interaction with a topic in real time as people discuss their enjoyment, frustration, support and other feelings toward a common event.
5. Spoof Accounts
The speed with which spoof Twitter accounts are set up in reaction to unfolding events is impressive. Twitter is filled with parody accounts, from Not Mark Zuckerberg and Pharrell’s Hat to Left Shark and Donald Drumpf’s hair. These parody accounts add a layer of comedy and connection to the Twitter community.
6. Widespread Hoaxes and Information Sharing
Thanks to the social media platform’s reach, news can reach around the world in a matter of minutes – even if it’s a hoax. Cher’s premature death notice was more misunderstanding than hoax thanks to the #nowthatchersdead hashtag that started after the death of Margaret Thatcher. Morgan Freeman, Tom Hanks, Jeff Goldblum, even Justin Bieber have all had their fake deaths announced on Twitter. On the flip side of hoaxes, however, the far reach in short amounts of time also allow for a great outpour of support. For instance, Caitlyn Jenner’s ability to gains over 1 million followers in 3 hours, the support for those in Paris during the bombings, widespread grieving for Robin Williams, etc.
7. Brand Engagement
Twitter has given brands a platform for interaction, engagement and community with their audiences. As users use the platform to talk about their experiences in real time, brands have been given the unique opportunity to talk back immediately. Users also retweet brands, get involved in their polls and hashtags and tag brands when they interact with them. All of these lead to better communication between brands and audiences.
The launch of Twitter polls has proven to gain a lot of positive response by users. The short, up to four option polls allow for users to get a small idea of support for certain topics and create different discussions with their followers.
9. Twitter Moments
Packaging live moments from around the world within Moments has allowed for storytelling depth on Twitter that is more engaging and informative in one cohesive space. Moments give users the ability to figure out what is trending in each topic without the disruption of other unrelated messages on their timeline.
10. GIFs, GIFs and more GIFs
Among the newer additions to Twitter is the GIF Search capability. Integrating GIFs into the platform has lead to higher engagement and expressions by users and brands alike. The additional aspect of searching in one place to fully communicate an idea has given the Twitter community various options of how they want to communicate their current emotions.
Photo from Twitter
In the last 12 years of the evolving social media world, the number of users on platforms are ever-increasing, while marketers lack the confidence and skills for effective messaging on the different networks. The missed opportunities and lost revenue continues to build as the social media skills gap goes unaddressed.
By taking note of some of the causes of the social media skills gap and providing solutions to each, businesses and brands can move from baffled marketers to skilled managers.
Cause: Ever-changing platforms and features
It seems that every few months, at least one social platform has changed a feature – usually Facebook’s algorithm is the culprit of this cause of the increasing skill gap. Some months, it seems as though every platform is rolling out something new: Instagram’s account switching, Twitter’s optional algorithm, etc.
With ever-changing platform features, it can be difficult for brands to keep up with the latest trends on each social hub while still running their business efficiently and effectively.
Solution: Staying informed
Make time to stay informed on the latest trends in social media platforms. Set up Google Alerts for social media news to be pushed to you, rather than seeking it out yourself. Get connected with social media marketers on various platforms to see what they’re talking about in the social media news.
Cause: Lack of understanding social media expectations
Where users previously expected brands to only talk about their products and services, social media allows for two-sided relationships between brands and consumers. The wide adaptability of social media among consumers comes with their expectations to get answers to their questions on whichever platform they decide.
Solution: Know what is being said about your brand, respond
When consumers have either an extremely positive or a negative experience a product or service, they often times take to social media to tell their followers about it. Knowing where your brand is being talked about and what is being said is half of the customer service model on social media. Platforms give brands the opportunity to respond to their critics – and fans – in real-time with their complaints or praises.
Cause: Not receiving the proper education on social media
Unavoidably, many business owners and brand managers did not have a course on social media when they were in school. As a newer trend, these courses didn’t exist, or if they did, they were not comprehensive.
Solution: Social media and younger work generations
As social media becomes more and more prevalent with every new platform, their importance is being taught to the next generation of business owners, marketers and brand ambassadors. For current brand managers and business owners, there are various seminars and courses offered throughout the year educating on the latest and greatest of social media.
Smirk New Media is dedicated to keeping information channels open between brands and audiences. Through media training sessions and workshops for small business owners, Smirk aims to help bridge the social media skills gap.
BuzzFeed News has blown the whistle on Twitter’s optional timeline algorithm, which will push popular tweets – out of chronological order – to the top of timelines. Hang on, though… I think you missed an important word in that first sentence: optional. That’s right, the feature is completely optional.
The feature has been likened to an extended “While You Were Away” feature by The Verge, saying that the “disorienting” arrangement of tweets is not much different from the pop-up section that shows you the popular things you missed when your Twitter app was closed.
Twitter CEO Jack Dorsey responded the the backlash of the weekend saying that Twitter is not dying and moving away from their roots, they’re simply adding new features for users to enjoy.
So, if everyone is so upset with the disruption of their timeline with the new algorithm feature and opt out, what was the point in the time spent in developing the change at all?
In another effort to compete with social media giant, Facebook, the Twitter has rolled out various features within the past year – with more down the pipeline for the future – that steer away from its original appeal. With favorites becoming likes, prioritizing algorithms and a move away from limited characters, Twitter progresses toward a bite-sized version of Facebook.
For new users, the prioritizing feature may be able to get them accustomed to the reverse-timeline aspect of Twitter until they get proper footing. Once comfortable, users can opt out and enjoy the stream of live tweets without any disruption.
Bottom-line: Twitter is not changing, they’re just diversifying users’ ability to prioritize or filter through their timelines.
And now a word from Smirk New Media president Mike Koehler: “Has there been a worse possible idea in the history of social media? Yes, I’m sure there has been, but none spring to mind. Twitter is made to be not-Facebook and adding a timeline which abandons the streaminess of Twitter betrays what we use the platform for – discovering what our community is talking about in real-time. You might be able to opt-out of this disaster of an idea, but what it’s going to do is deteriorate the idea that I can share moments with the people in our digital neighborhood and that’s going to be a loss not just for Twitter but for everyone accustomed to using it that way.”
Twitter Flight School? What is it? Twitter launched Twitter Flight School, a free online education program, in 2014 “to help agencies learn how to build buzz, launch products, drive sales, and instantly connect with a highly engaged audience on Twitter.” In 2016, Flight School is now available to advertisers around the world in 16 languages despite their affiliation with an agency.
Eager to see what it was all about, I decided to enroll in classes. The first step was to choose a flight path: Buying & Execution, Account Leadership, Executive Leadership or Planning & Strategy. For my first set of lessons, I chose the “Planning & Strategy” flight path.
Lesson 1: Twitter 101
Twitter Connects You to the World: The motivationally moving look into what can be achieved through using Twitter is set up in a continuous scrolling lesson format. The “lesson” depicts a community of people tweeting about like interests and includes a high-energy video compilation of tweets during the World Cup. Finally, Twitter 101 explains what Twitter is, how the timeline works and the mechanics and anatomy of a tweet. The fundamental understanding of the way Twitter works segues into how people use Twitter to connect to brands.
People Connect to Brands on Twitter: The social media platform uses tweets and videos from brands like General Electric and Paige Denim to emphasize the idea that brands can connect to their audiences through Twitter by making their messages engaging and novel. One way that this is highlighted is through the use of video, specifically native to Twitter itself. Finally, Twitter breaks down the importance of online research for marketers on twitter into a sleek and simple bar graph that indicates stronger customer intent to buy based on their emotional response to brand messaging.
Twitter Drives Business Results: Research has shown that people want to find out about new products and brands on Twitter, showing that 64 percent of people on Twitter report having purchased a product, and 57 percent of people report having used Twitter to choose what stores to visit. This section of the Twitter 101 lesson features various case study snippets in which Twitter drove higher business results for brands, including Samsung, Audi and Budweiser. These results were shown to strengthen message association, expose brand favorability and lift, produce direct action and show advocacy of followers for the brands the love.
Tweets from the Top: To wrap up the first lesson, Twitter Flight School includes a section of tweets from large brands that talk about why using Twitter for brand promotion has been key for their company’s success. (Hooray!)
Flight Check: Finally, the part of the lesson where Twitter sees just how much I was paying attention to the lesson. Three hypothetical questions are asked about how you would respond to people saying certain assumptions about a brand’s proper use of Twitter. My result: I passed, of course, by picking the most positively worded and jargon-filled options.
I passed Twitter 101 and it was a breeze, but then again I’ve been using the platform since its inception in 2006. So, perhaps this section of Flight School is better formulated for the Twitter novice. I guess we’ll see next time as I fly through the next lesson: “Ultimate Guide to Content Planning”.
Goodbye little league, here I come MLB.
Advertisers and social media strategists have all but mastered the art of redesigning and cropping their advertisements into tailored Discover stories for Snapchat, but they miss the key role of providing value instead of cluttering the conversation.
Enter Twitter Moments.
Twitter is a flowing stream of information that demands its users to fight the current to pick up everything from the latest news to the latest trend. For those who are not active Twitter stream swimmers, the social network and its reverse timeline of 140-character information can be daunting. The Moments feature uses human curators to highlight the newest and hottest trends & delivers them in a neat package.
Twitter didn’t take long finding ways to monetize its new offering. Two weeks after the launch of Moments, Promoted Moments were announced to start trial runs within the Moments stream. Promoted Moments will show brand narratives that include everything from real-time events to seasonally relevant ones and those defined as “authentic narratives around a brand’s values” in multimedia format.
These sponsored Moments allow brands complete control to present a series of different tweets – and even Vines – to tell their story. Each Promoted Moment will last up to 24 hours with the ability to be constantly updated.
As brands start creating content for Promoted Moments, it’s important to remember what contributing to conversation means for users.
- Brand-generated content gives a behind-the-scenes vantage point to audiences.
People are increasingly more interested in the exclusive, behind-the-scenes access to the brands and people they love. With this information ready at brands’ fingertips constantly, Promoted Moments gives a new outlet for brands to give the people what they want; and, more importantly, what they are eager to engage with.
- Conversation contribution is not the same as conversation curation.
As brands highlight Moments to share with the public, it is important to remember that promotional content for the brand might not be the most interesting piece of information to audiences. Starting a conversation and contributing to it is much different than pushing conversation to viewers. People will interact more purposefully with topics they feel their input is valued in.
- Moments give audiences short-bursts of information for a short amount of time.
With a short shelf-life, Promoted Moments gives users the unique opportunity to be part of a conversation in one moment with a brand. This is perfect for live-events and short-term specials, offers or deals. Although not all audiences will tune in to the conversation during its Moment to shine, the overall potential of reach in a short-blast of curated information garners great potential for brands to share their story in the best package they can.
- Multiple Tweets together defy the limited character rule.
With the potential of streaming multiple 140-character tweets together in one Moment, brands have a unique storytelling opportunity in Twitter to build a story within a string of Tweets. The limited messaging of 140-characters at least loosens its grip. The ability to tell a story throughout multiple pieces allows brands to spread information across multiple photos, videos or messages.
As Promoted Moments continue to grow, brands have the ability to provide unique conversation to their audiences and be an important facilitator in conversation any given Moment of the day.
Photo from Twitter, Inc.
A while back, we published a series of cheat sheets for graphics on different social media sites. Because, frankly, I was tired of Googling it. But in the time warp of the internet, anything more than a few months old is inevitably outdated. Change marches on – and with it the formatting of our favorite platforms.
So here are the latest and greatest cheat sheets for social media graphic sizes, courtesy of Smirk New Media. Provided today: Twitter, LinkedIn, Facebook and Instagram. Coming soon: Pinterest and more.
Smirk New Media strategist Allie Carrick brings back Smirkcast, our podcast breaking down the changes, strategies, campaigns and content winning in the world of social media. This week, Allie breaks down all the changes that have happened in social media since the start of 2015.