Category: Smirkcast

03 Jun

Smirkcast Episode 6: Is mobile live streaming right for your brand?

Allie Carrick Podcast, Smirkcast, social media, strategy Tags: , ,

In this episode of Smirk New Media’s podcast, Smirkcast, Allie Carrick discusses the hottest trend in social media marketing right now—mobile live streaming. Mobile live streaming apps, like Periscope and Meerkat, are a significant development in communication and offer brands an opportunity to provide real-time content to their online audience. Allie discusses when it’s appropriate for brands to utilize live streaming and some practical ways to use these tools with purpose, in a way that is consistent with your social media strategy.

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19 Mar

Smirkcast Episode 5: Brand content value vs. noise

Allie Carrick Content, Podcast, Smirkcast, social media, social media strategy Tags: , , , , ,

In this episode of Smirkcast, Smirk New Media strategist Allie Carrick explains why content should still be the foundation of any social media strategy, how to put content quality first and breaks down what effective content looks like for brands these days. Allie gives tips to help brands craft content that adds value to the conversation, instead of consuming it with noise.

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