Pinterest reached an incredible milestone this year — 150 million monthly active users, up 50% year-on-year. Also, they reported they’re serving 10 billion recommendations a day, 150 million visual searches monthly and more than 2 billion text-based searches.
For product-oriented brands, Pinterest’s Promoted Pins are an unbeatable opportunity to broaden your audience and expand engagement of organic Pins or videos that translate to impactful sales results.
Similar to Facebook’s Boosted Posts, Promoted Pins are blasted through Pinterest and exposed to more targeted viewers. This helps Pinners discover new things and ideas quicker. They stand out to users, regularly receiving more engagement and superior user ratings over organic Pins appearing in their feed.
Brands can purchase Promoted Pins for any type of marketing goals, such as raising awareness, creating engagement, or improving viewer traffic. You can designate how-tos, demos, sneak peeks, or ideas as a Promoted Pin on your board.
Promoted Pins raise awareness to a targeted audience that is already using the platform to search for ideas and products. As Pinners gain interest, your brand could gain a Pinterest following with the ability to grow exponentially.
With Promoted Video, a new feature that allows brands to broadcast videos to a broader audience, you can provide a more direct call-to-action for Pinners to click under the video for more on the products or services featured.
Pinterest is not important for every brand, but it is an effective platform to connect customers with products and lifestyle brands. With the right strategy, target audience, content and budget — Promoted Pins can drive profit.
By: Kurtis Wiles
Social media is an ever-changing and ever-evolving marketing tool. The most popular platforms continuously grow and diversify to draw broader audiences for marketers. Statistical information posted about current social media practices and consumption is often outdated within three months. Staying up-to-date on the current trends and patterns is essential for true social media marketing and business success.
Here are the most recent social media statistics across some of the most popular platforms:
Thanks to Facebook, many companies are not taken seriously without a social media presence anymore. Sharing relevant and information-rich content on a consistent basis is essential to increase traffic, extend your brand and generate leads to your website.
- Over 1.15 billion people are now registered users on Facebook.
- 23% of Facebook users login at least 5 times per day.
- 47% of Americans admit to Facebook being the top influencer of their buying decisions.
- 70% of marketers acquire new customers through Facebook.
- On average, Americans spend 16% of every hour on Facebook.
- Over one million web pages can accessed with the “Login with Facebook” feature.
Twitter has become the fastest growing social network in recent years that can have a serious impact on your business. Telling short stories through video, images and the forever-classic hashtag have become a staple in any serious marketing strategy.
- There are now 550 million registered users and 215 million active monthly users.
- Twitter achieved a growth rate of 44% between 2012 and 2014.
- Over 34% of marketers use Twitter for lead generation.
The social network powered by the most influential search engine, Google+ is all the more powerful due to its increasing influence on search rankings. With only three years on the social media scene, Google+ has literally changed the nature of content marketing.
- There are now over 1 billion enabled accounts and 359 million active monthly users.
- Google+ had a 33% growth rate last year.
- People aged 45 to 54 years old have increased their usage on Google+ by 56% since 2012.
Bonus – Big Picture & Visual Mediums
- 72% of all internet users are now active on social media.
- 71% of those users access their social media from a mobile device.
- Youtube has over one billion active monthly users
- Pinterest has 20 million active monthly users
- Instagram has 150 million active monthly users
Social media can incite serious marketing and sales results, however, real results come from understanding your audience and creating content that fulfills their needs and expectations. Every piece of your social media presence is necessary to create a web of successful marketing and follower relationships. Take advantage of Facebook’s active population, Twitter’s growing popularity and hashtag phenomenon and other up-and-coming mediums to realize real social media and business success.
Welcome to the world of “Not Provided”.
In a move that has rocked the digital marketing world, Google has announced that it will encrypt all of its search results. While that may sound wonderful for privacy advocates, it torpedoes the ability of marketers and website owners to see which keywords are bringing in visitors.
Two of the top sites in our industry – Hubspot and SearchEngineLand.com – have looked at the issue. Basically, instead of Google Analytics showing the search keyword(s) that visitors used to get to your website, Google will block that info – posting “Not Provided.” For people familiar with Google Analytics, the percentage of searches coming up under that term has grown over the past two years.
Google has said that more search data will be available as part of its Google AdWords program … hmmm.
I asked Smirk New Media Business Development Director Stephanie Bice, who oversees all things SEO and Pay-Per-Click for our clients, her reaction to this news. Here are her thoughts:
“How can you write content, unless you know what potential customers are searching for? If I’m a business and I think the keyword phrase ‘flower shop OKC’ is how customers are finding me, but they are searching for ‘flower shops in Oklahoma City,’ I won’t know that using Google Analytics.”
“Essentially, everyone (will now be) guessing what kind wording they should be using in order to drive traffic to their site.”
“Social media may end up play a bigger part in driving traffic to your site than organic searches. You’d be better off on spending your money on growing your social audience. At least you are going to be able to measure results, because of the information about the audience you will have, instead of guessing.”
Combine this with Google’s recent tweaks to it overall search algorithm and it adds up to how to get the best results: consistent social media activity and quality content.
While working on a client project together, we reached out to our great friends at S Design Inc., suggesting their team tackle the Wild West world of social media graphic sizing.
There are a few social media icon sizing guides floating around the web, but nothing really definitive, that we can pass along to clients and friends who want to make sure their Facebook cover looks perfect and their YouTube icon is legible.
So here they are, social media graphic sizing templates for Twitter, LinkedIn, Google+, Facebook, YouTube and Pinterest. Again, big thanks to S Design.
If you are interested in learning more about social media, branding and all aspects of marketing, considering joining S Design, Smirk New Media and other area experts at the M3: Marketing Minds Meet Conference, March 13 in Oklahoma City. Click here for more information and to register
Successful social media platforms have taught us complacency is digital death. I could name some names, but I probably don’t need to.
The most popular platforms are constantly evolving and striving to improve. These changes usually initiate users to verbalize growing pains, but that generally falls away and the redesigns become the norm. Most users don’t recognize this fact, but the redesigns keep people interested and help the platforms remain popular with users once newness fades.
Pinterest is the latest platform to attempt a redesign. Its new look attempts to improve upon the visual appeal that helped Pinterest become the fourth most popular social media platform in the world. The changes are subtle, but will hopefully improve the user browsing experience.
When selecting a pin today, a popup, quick view version of the pin appears in the middle of the screen. A small description, options to like or repin, the ability to comment and a small recap of the interactions the pin’s had appear.
In the resdesign, the visual pin is much larger. As you can see in the screenshot above, when viewing an individual pin you’ll be able to see the board the pin is posted to and thumbnails of other pins on that board. In the lower right hand corner of the screen, you’ll get thumbnails of other recommended pins from the user that originally posted the pin. The new pin is designed to encourage more exploration and effectively recommend things you might like to see by your viewing history.
Pinterest could take some cues from YouTube on supplying better recommendations to users. Ever get on YouTube to watch one video and look up from your screen hours later wondering where the time went? Pinterest is doing well in this area, but can always improve. By December 2012, the average Pinterest user spends an hour on the site. Twitter’s average user only spends 36 minutes and Facebook’s average time is only 12 minutes.
Pinterest upgraded their simple topic navigation at the top of the page. They’ve replaced that with a slider tab at the upper left of the page. You’re going to have the option to choose from the classic topics, pins from the people you follow and what’s popular on Pinterest.
Finally, Pinterest is looking to improve both their web and mobile interface. Their mobile app has been riddled with technical and functional issues since its inception. There is a huge disconnect between the web and mobile Pinterest experience as it is now. Designers are working on creating a seamless browsing experience on all mediums.
Pinterest released a new iPhone and iPad app update yesterday. Version 2.2 will enable you to edit and delete pins. Also, you’ll be able to delete pins on your Apple device.
At this point, all of these features are still in beta testing. Only a lucky few will experience these new features for the foreseeable feature. I hope to be one of these lucky few. Check back on the Smirk New Media blog for updates on any additional developments.
With the explosion of mobile technology over the last decade, specifically smartphones, parents are having a tough time keeping up with the latest trends. It”s no longer cool to use Facebook or even Twitter. Teens are moving to less known social media platforms such as Tumblr and Instagram to communicate with friends to avoid the prying eyes of their parents. But educating our kids about technology and how best to use it is a challenge when parents are unaware of the dangers.
As if the smartphones themselves aren”t temptation enough with their easy-to-use cameras and instant communication mechanisms, now software developers are encouraging behaviors like sexting with apps including Snapchat and Facebook Poke.
Snapchat and Facebook Poke are mobile apps which let users share images or videos that disappear after a few seconds. The sender can choose how long the message will be visible — up to 10 seconds — before it self-destructs (or so they say).
Here are some sobering stats from the site GuardChild.com:
- 20% of teens have sent or posted nude or semi-nude photos or videos of themselves
- 39% of teens have sent sexually suggestive messages via text, email or instant messaging
- 48% of teens say they have received sexually suggestive messages via text, email or instant messaging
Snapchat has taken the app world by storm. At the time of this post, Snapchat is the 15 most popular app in the iTunes app store, ahead of Pinterest, Instagram and Facebook. Teens and 20-somethings are downloading and using this app in record numbers.
Athough Snapchat claims naughty images will never come back to haunt users, people can still grab screenshots from their phones, even though both Snapchat and Facebook Poke notify the sender if the recipient snaps a screenshot. And these screenshots are being used to create Snapchat-themed Tumblr blogs featuring nude or semi-nude teens as well as a one completely dedicated to images of the male genitalia. Nice, huh?
So what can we as parents do to combat this? First, educate yourself. Your kids might think their videos and pics are deleted forever, but inform them that Zach Epstien with BGR.com has detailed a way to retrieve the deleted videos your kid receive. And the photos that vanish after 10 seconds? Nope, those are retrievable too. (TechCrunch wrote steps on how to do that here: retrieve Snapchat pics) The more YOU know, the less your kids can get away with. This includes keeping up with apps like these.
Second, communicate. Some of us at Smirk New Media are parents ourselves, and we want to keep our kids (and yours) safe as well as educate them about digital media. Our kids are exposed to more technology in their pocket than was used in the first Apollo rocket. The key is to set boundaries and talk to your kids. Explain that the “private” video your kid shot of her backside in a thong is not only unacceptable, it could also be viewed by authorities as child porn depending on who it was sent to. If you”re the recipient of those images (even if you THINK they are deleted), you could also get you in trouble with the law.
Lastly, consider using one iCloud account for app purchases, with a password that only you know. This can prevent teens from downloading such ridiculous apps like Snapchat or Facebook poke all together.
What are your thoughts on these apps? Are you familiar with them? We”re here to help.
By Allie Carrick, Strategist
The word marketing’s first known use was in 1561. Successful organizations always evolve and thrive with world changes. First, print advertising appeared when Gutenberg invented moveable type in 1450. Then, the first American magazine was published in 1741 in Philadelphia. Next, in 1835 the first large outdoor poster (more than 50 square feet) was hung in New York promoting the circus. Radio ads began in 1922 and in 1941 the first television ads appeared. Telemarketing emerged in 1970 and a Motorola researcher made the first hand-held mobile call in 1973. In 1985, the emergence of desktop publishing caused print ads to explode. Ten years later, search engines launched and the first know mention of search engine optimization occurred.
The Digital Revolution changed the way organizations must interact with their target to be effective. Businesses that achieve longevity remain flexible with world changes. If you’re on the fence about devoting a portion of your advertising budget and you’re an undecided social media voter, this post is for you.
Your Social Profiles Can Bolster Prospective Business
In 2000, there were only 100 million daily Google searches and by 2010 that number grew to 2 billion. In 2011, 65% of adult Internet users said they used a social networking site. This knowledge is empowering to the marketer. A significant portion of your audience uses the Internet and social sites to communicate and to research. They might search for your Facebook profile to determine your organization’s legitimacy, services and/or location. 88.1% of U.S. Internet users ages 14 currently browse for or research products online. This type of organic consumer research takes place everyday and isn’t always easy to measure, but it happens and is powerful in forming decisions about your company.
No Matter the Expertise, Social Reach Is a Factor in Success
You might be reading this post and saying something like, “This is great, but Online casino my type of business doesn’t apply and I don’t find value in social media promotion.” The hard truth is that social media use is just as, if not more popular than television use in this country. In most instances, you have the best chance to reach your target market by investing ad dollars into integrating your company into the digital world. In some instances, your social profiles represent your company’s first impression. Your organization’s challenge is to make an impersonal Internet, personal and engaging for people checking out your business online.
Work To Be Accessible to Your Consumer
I’m a young adult and I frequently use the Internet and social media to quickly research countless decisions. I will unconsciously make decisions about things by what I see online. Often, I won’t go to an unfamiliar place if they don’t have an established digital presence because I assume it could be closed, suspicious or the product could not be what I expect it to be. People that hear about your business and your social profiles will seek you out online to learn more about your company in a noninvasive nature. People are on Facebook for hours every day. Your effort in this area can foster confidence between you and the new audience you need to reach to be successful.
There are different ways to integrate your company into the digital world. If you’re starting from scratch, Smirk can help you find a focus. Sometimes you can be more effective by concentrating on developing in certain digital areas more than others, such as email marketing campaigns or building profiles on sites like Pinterest or Foursquare. The digital age we exist in is branded by an emphasis on information sharing, user-centered strategy, and collaboration. Like each wave of marketing evolution, the sooner you adopt the movement, the better it will be for your company.
With summer rapidly approaching, it’s time to do some spring-cleaning around your social media sites to keep your followers hype and to gain even more attention. Through research, observation and experience, we’ve got a few tips to help you step your game up.
1. Personalize it.
Too many companies have resorted to using automated tweets and posts to market their services. Customize your updates by attaching a message before the link so that consumers recognize that it isn’t just generic. By adding a message, it also increases your endorsement, because every share or retweet after that point will include your name and message, not just the URL. Let’s be real: less people stay on the phone for an automated
recording; likewise less people view the post of an automated URL.
2. Play off Pinterest.
Pinterest has become one of the hottest commodities as of late. If your company doesn’t have any pins circulating- start pinning. And if you do, then pay close attention to the types of people that are pinning your products. Key in on their other interests and try to create an even more intriguing image by getting to know the tastes of those who fancy yours.
3. Put on some makeup.
So to speak, of course. You can grab a lot of attention with some simple site maintenance. You don’t have to give your social media pages a total makeover; just give them a little touch up. People enjoy a change of scenery every now and then. By doing little things such as putting up new pictures, altering some colors or changing a background, your online profile can take on a whole new look.
Don’t let your online appearance get sloppy. Refresh your focus, clean up your design and leave the people coming back for more!
The rise of Pinterest is one of those unavoidable stories if you live in the world of social media.
The site is the hottest platform going and there are statistics and infographics sprouting up like dandelions to prove it. BOOM:
So what is that supposed to teach us about the state of social media and how company can reach customers?
Here are a few quick lessons to take from Pinterest”s rise, how people use the site and what it means for content.
- Wishlists still matter: Pinterest is the web equivalent of tearing pages out of magazine, throwing scraps of papers in a tickler file and dreaming. There”s always been a value in atoledo giving users the ability to store – just ask Evernote – but this combination of being able to store and share has been the secret sauce for Pinterest. As someone told me about Pinterest: “It”s clothing your imaginary kids, decorating your imaginary house and cooking your imaginary meals.” Imagination matters.
- Demographics have muscle: You can”t ignore the powerhouse of women with disposable income. The rich data we are able to draw from social media dives it so much value. Knowing who is looking at what – and using that information to drive traffic and conversions – makes Pinterest a showcase for how to display content.
- Social media strategists like Smirk New Media, and companies that are tackling their own web marketing, need to be on their toes when it comes to adding platforms to their plans. For some Pinterest is a perfect match, for others, not so much. Knowing sites that are worth the investment and could bring the return is why having a pro helping craft a strategy is a good idea.