Category: Mike Koehler
Facebook’s Reactions feature rolled out globally in February and was met with excitement and criticism – as most things are – by people everywhere. After the initial dissatisfaction of Facebook still not having a “dislike” button, the Reactions available to users were embraced with excitement… and some confusion. Like all new things, it will take a little while to fully utilize the new feature. Ultimately, however, Facebook Reactions allow for more authentic engagement with posts.
The Smirk team sat down to discuss their favorite reaction, least favorite reaction and the advantages of reactions for brands and marketers.
What’s your favorite new reaction?
“I love the idea of the multiple reactions because as a user, it gives me more appropriate responses. I think people have already gravitated to that idea.
So far, I like “wow” and “haha” the best, because I think that is going to give us the most insight on how we make content better for these audiences. You want to elicit emotions in order to get engagement and, for lack of a better word, stickiness in the relationship between the brand and the audience.” – Mike Koehler, CEO and Chief Strategist
“Since the smirk isn’t an option yet, my favorite new reaction is the “love” sign because it’s a much more powerful sentiment than the original “like” and can help us gauge what content is resonating with the audience.” – Allie Carrick, Managing Director
“I honestly like all of them, but I think the “wow” and the heart are a tie for me. As marketers, you want to create content that moves people. It’s easy to get a “like,” but to create something that someone loves or takes them by surprise is a powerful thing. And now we can more accurately measure that.” – Kevin DeShazo, Senior Strategist
“I think my favorite reaction so far is the sad face. Not the most positive reaction, I know, but I’ve seen too many statuses and news articles over the years that has a certain mood that doesn’t quite fit the “like” reaction.” – Samaiyah Islam, Strategist
“My favorite Facebook reaction is “love”. The shape and color are the most distinct and it appears to make a wholly positive impression wherever it is left. I have seen it used primarily in three ways so far: people posting life events (such as engagements), people posting that they’re feeling sad (the “love” then being used as an “I love you”/”I am here for you”) and people posting screenshots of conversations in which they are being funny/arguing with someone and the “love” being used as a reward (“love the way you shut them down”, “love your sassy response”). The uses are so varied! Side note: I love that all of the reactions are animated on mobile.” – Kailey Emerson, Sales Strategist
“My favorite is the “love” reaction because it shows so much more emotion than just a simple “like”. As a user of Facebook, I appreciate the ability to show a wider range of response to a post beyond just a like. It’s nice that I can show that I saw the post without saying I “like” something sad or serious that may have happened in a friend/family member’s life.” – Lennon Patton, Sales Strategist
What’s your least favorite reaction?
“I guess I like the “like” reaction the least then, because that isn’t giving us as much information to drill down with.” – Mike
“I don’t think I have a least favorite, as all have a place. There are times when a post will make you sad or angry, and it should, so while some may see those as fueling negativity, I see them as a way to respond to posts that, for good reason, make us sad or angry.” – Kevin
“Because I am already used to seeing the “love” reaction used in a comforting way, I just can’t get behind the “sad” reaction. It’s too simple. I almost think the appeal of the other reactions is that they can be used in a wider variety of contexts. Maybe I just haven’t seen “sad” shine yet.” – Kailey
What can Facebook Reactions add to brands and managers?
“If we have a brand that can be a little cheekier with, these nuanced responses will help us do more of one kind of content and less of another. More real-time insights on Facebook are always great, because they allow us to pivot faster on the content creativity.” – Mike
“We’re always looking for new and improved ways to measure brand sentiment for our clients and the prospect of going beyond the “like” in a quick, easy format is exciting. For years, users have expressed that “like” just didn’t go far enough when they feel passionate about a piece of content.
I’m hoping the new reactions are just the tip of the iceberg in Facebook’s efforts to help users and brands connect and understand each other better. When brand managers have a deeper understanding of a Page’s digital audience, we can elevate our content — resulting in a better overall user experience. Plus, the easier it is for users to engage with our content, the more valuable this platform is for advertisers.” – Allie
“I like the 6 they have now, but one option would be too add a “confused/confusing” emoji reaction, for those posts that just make us scratch our heads and wonder what in the world we just read/saw.” – Kevin
“The new reactions feature will be great for managers because it gives them an idea of how their content is performing. Rather than just relieving a “lazy like” from your audience, you can see if people thought your content was funny or offensive. If you are getting a ton of “wow” or “angry” reactions on content that you didn’t mean to be controversial, you can get in front of the crisis and handle it accordingly.” – Samaiyah
“I think it will be another interesting aspect of engagement to measure. Right now, people are using the reactions in such varied ways, but I think over time there may be a more standardized usage and from there we can figure out how best to measure them. I am excited to see what it will reflect.” – Kailey
The “most wonderful time of the year” starts with the recognition and thanksgiving for all the little things. This Thanksgiving, we’re thankful for the benefits digital marketing gives businesses and folks like us who manage social media for our clients’ great brands. Here are some of the things we’re thankful for:
1. Shared experiences
“I am thankful for shared Twitter experiences. Whether it’s the latest rumbling of an Oklahoma earthquake, the last seconds ticking down on a Thunder game or whomever is stumbling up the steps at the Oscars, being able to joke, snark, question and cheer on Twitter is now and always has been a blessing. I strongly believe that Twitter has strengthened our community’s muscles over the past few years and 2015 was no different. We keep growing up as an online community – we support folks who lose their jobs, help new events find their footing and keep talking in 140 characters or less. Just this year we did it with more photos, more GIFs and more moments.”
– Mike Koehler, president and chief strategist
“I’m thankful for community. That’s what social media is to me. Groups of people passionate about similar causes, ideas and industries who connect, interact, share, support and spur each other on. It’s opened my eyes to people and perspectives I otherwise wouldn’t have known or considered, helping to build empathy. Community is a powerful thing, and I’m thankful for the community that social media provides.”
– Kevin DeShazo, senior strategist
3. Higher marketing standards
“I am thankful that social media has not just changed the marketing game, but raised the bar. The traditional sales pitch is dead and I’m not sad to see it go. Unlike media outlets of the past, platforms, like Facebook, design their advertising standards putting the customer experience first to cultivate a captive audience. They limit overly promotional content and reward brands for creativity, originality and relevance to their target audience. Some see this change as an inconvenience, but I see it as a big opportunity. Those willing to adapt stand out amongst their competitors and are experiencing the benefits. Brands using social media well are creating more personal, conversational customer relationships than ever before, resulting in a positive impact on in their customer service, sales and community.”
– Allie Carrick, senior strategist
4. Local connections and information
“I am grateful that we live in a time where we can witness connections being fostered and help being given over social media platforms. It has been heartwarming to see local restaurants/suppliers reach out to nonprofits to supply food for Thanksgiving dinners across the state – like Other Options.
I am also thankful that businesses of all kinds are increasingly active on social media, as it allows us to find their Thanksgiving plans with ease; restaurants are tweeting their specials, their holiday hours, and generally connecting with their followers. Take Pie Junkie for example!”
– Lennon Patton, sales strategist
5. Creative sharing
“I’m thankful for the wealth of free or low cost creative sources available to the public. Artists of all forms contribute free resources of photos, graphics and fonts to make good content stand out. Programs like Canva give users with limited graphic design experience the ability to create professional graphics in preset dimensions for all of the digital platforms – social media, email, blogs, etc. Other low cost and free resources provide easy access to photography, mockups or graphics. More than the visual representations, however, the free resource of ideas, information and studies make content creation easier. By observing the digital world around us, these resources give us the ability to expand on ideas and create new trends.”
– Michaela Lawson, intern
Social media and the digital age have given us much more to be thankful for than just these perks, and the upcoming year will bring even more to be thankful for.
With the rapid growth of social media as a strategic business tool, communication students in college are expected to have current knowledge about best practices.
To that end, Oklahoma Christian University has partnered with Mike Koehler, president and partner at Smirk New Media, to provide students with a strategic social media and reputation management class. Koehler is uniquely qualified to teach the class as his Oklahoma City-based company specializes in social media strategy, online content and digital and web-based success.
“I’m thrilled to be able to offer this class to the Oklahoma Christian community,” Koehler said. “Social media is a passion of mine and I’m glad to share that with students. Social media is becoming a more powerful part of public relations and marketing every day, so equipping students with the skills to manage and create strategies is going to be key for their careers.”
According to Larry Jurney, chair and professor of the university’s communication department, the class will help OC students continue to stand out when seeking internships and post-graduation employment.
“Social media is a powerful force in our society, as evidenced by today’s headlines such as the ice bucket challenge,” Jurney said. “Our students need to know how to maintain a good reputation through social media and how to protect it. They also need to know how to use social media correctly. It can accomplish great things for good, especially in service to others.”
The class will include lectures, discussions, online and in-person guest professionals and applied assignments. A few national experts in social media will Skype into the class or lead a live Twitter chat with students. In addition, the students will develop a comprehensive social media and reputation management plan for a real organization. Students will also present their ideas in the form of a strategy pitch.
“I want students to have practical knowledge that gives them a foundation to build upon,” Koehler said. “Effective management of social media and reputation requires a truly strategic, long-term plan. This class will emphasize how important strategy is. I believe this experience will helps OC’s students get a head-start on achieving career success.”
About Smirk New Media
Smirk New Media has helped organizations large and small create robust social media strategies, craft quality online content and protect their brands’ digital reputations. Smirk New Media’s social media consulting team in Oklahoma City, Tulsa, Kansas City and Springfield, Mo., works hard to promote and protect its clients’ online successes. Before launching Smirk New Media, President and Chief Strategist Mike Koehler led the new media development for Oklahoma’s largest website and its largest public relations firm. For more information, visit www.smirknewmedia.com.
The other day I got an email: It was the 7th anniversary of joining Twitter.
Had it really been that long? Yep. Sometime in the Summer of 2007, in what was surely a slow day at the offices of The Oklahoman, I logged into the web, followed a link here or there talking about the latest thing online and decided to try out Twitter.
I’d heard that shorter usernames were better, so at that moment “@MKOKC” was born, to be scribbled on “Hello my name is” stickers for years to come.
(Footnote: There is a @mikekoehler on Twitter. His tweets are protected. His follower count is 50. What a legacy.)
Twitter has always been my native social media land. Facebook came along much later. And LinkedIn, while incredible helpful, is not somewhere you hang out and talk about the Thunder game.
Without Twitter, there wouldn’t be all of this. There wouldn’t be a Smirk New Media, or an office downtown, or a friendship and partnership with Stephanie Bice (or Kevin Deshazo or Allie Carrick and so many others) or all the other twists and turns of what up until 2007 was a straight line through the world of journalism.
What Twitter brought into my life and many others, I think, was a sense of connection and community. It was forged in those earl days, when people started to get hit by the recession and just started to wonder what was going on outside their windows and cubicles. It was forged during our bouts of severe weather, when you were able to get a real sense of “was everybody OK.”
I literally worked in a dark, glass tower for years, cut off from anything that was happening downtown, in other organizations or in the lives of people I would love to know.
For me, Twitter was a real-time stream of light and life, peeking in through the blinds.
Now did I take it a step farther? Yes. During that heyday of Twitter adoption in Oklahoma City, as I transitioned from journalism into consulting, I reached out to the people I met on Twitter and dared to meet them IRL. Those “Twitter blind dates” as my wife called gave me a crash course into PR, marketing, networking and thinking about business (and myself) differently.
And when the time came to leap into the void and start my own business – selling this service that had so radically changed the world – the net I dove into had been knitted by those friendships and relationships found on Twitter.
This is one of the reasons I take social media so seriously, when others still want to put it in a box or make it a punchline. Social media had so much to do with how my life has changed since 2007 – along with, no coincidentally a recommitment to church I made the same year – that I can never discount its impact.
When you open your phone to day, or pull up your computer, and start to send one of those 140 character gems, think about how different your life is now that we have this expectation of real-time communication with hundreds and thousands of those around us.
Think of how different life is now that we have made this community.
So here we sit, three years after the launch of Smirk New Media.
When this time of year comes and everyone scatters out of town for vacations, work slows down and businesses do what they can to tread water until school starts, I have to wonder – “what was I thinking?”
But despite being launched in the middle of the summer in the middle of the Great Recession, our little company has survived and thrived.
And there is oh-so-much more I would love to tell you about. We are fast approaching a time of incredible growth and clients I couldn’t have imagined back in the one-dude-at-Starbucks days.
In the past three years, I have seen the social media world ebb and flow, just in our market, let alone across the virtual world. Much to our great benefit, companies now understand that having a consistent commitment to the social community to going to help their business in the long run and many of them are smart and humble enough to understand that they may need help getting there.
For a while, it looked like we would have to fight every day to just be noticed in what quickly became a pretty crowded space of social media strategists in 2011. It seemed like there were a lot of shingles being hung out, which caused me a great deal of stress a couple of years ago.
But some very wise friends taught me a valuable lesson: focus on what we were doing, what Smirk New Media was all about, and deliver as best we could to the clients who were generous enough to have us. Don’t lose sleep over competitors who will come and go. Just do what you can do.
And that’s what these three years have been. Trying, delivering, stumbling, correcting, praying, writing, trusting and growing.
Smirk New Media sits in a great position today, largely by ourselves as a agency devoted solely to social media and web content. We don’t design web sites (still) and don’t try to deliver every marketing, public relations and consulting service under the sun.
Words on the web. That’s all.
That focus has allowed us to keep away from temptations and rabbit holes. There have been blind alleys and mistakes, but all our lines have been pointing upward and the future looks very bright.
If I had any advice for anyone wanting to start any business, no matter the industry and no matter the economic climate, it would be this: Surround yourself with people who love you enough to tell the truth, help people when you can and pray.
I have many, many people out there who have been patience beyond measure and supportive beyond imagination. I hope they all know just how much I appreciate them. If I haven’t told them lately, then I will tell them again today.
All of this is because of all of them. Clients, the OKC online community, friends, brothers and sisters at church, my family, my incredible, incredible team at work and the indescribable foundation at home.
The best is yet to come.
I often get asked about why Smirk New Media is called Smirk New Media. Here’s a quick origin story:
After trying a bunch of very stiff and “business-y” names on for size, my wife and I looked at each other and said it was time to just get real with the name of my new social media consulting business.
Smirk New Media was born in 2010, letting people know the attitude we had and the business we were in. Social media has always been the intersection of a punchline and a very serious way to connect with your customers.
Smirk – that intersection of a grin and a grimace – fit perfect.
Becoming an entrepreneur late in my career – after 15 years in print journalism – I had a dearth of business knowledge that I had to catch up on really quickly. So there's lots of advice to offer my 21-year-old English major self.
As much as we’d all like there to be, there is no viral button on the internet. You can’t make a video which you think is clever and turn it into a worldwide meme. The right things need to happen in the right order for your cat to be the next Grumpy Cat or for your business to become the next Ojai Taxidermy.
Looking ahead …
For the past few years, I’ve tried to adopt the idea (first put forth by Chris Brogan) to forget about New Year’s resolutions and define the upcoming year with three words.
By focusing on just three words, you are able to give yourself (and your business) guiding principles that can then turn into goals and tactics as the year progresses.
Smirk New Media saw impressive growth in 2012. We added some great minds to our staff and and have some bold plans for the year(s) ahead.
Without further ado, our three words:
CHOICE: The landscape for social media marketing is a lot different than when Smirk launched in 2010. We’ve seen competitors rise and fall, larger agencies wake up to the need for social media services and businesses of all types wonder how to fit in online communication with their staff and marketing plans. Smirk New Media will focus on being the right choice for the right companies in 2013, in terms of expertise, pricing, services and return on investment. We focus solely on web content – be it social media, a great blog, a compelling email newsletter, SEO-friendly content or the right words for a pay-per-click campaign. The quality of our work will set us apart as the best choice.
CREATIVITY: That said, I want Smirk New Media to focus more on providing creative content in addition to the consistency we give our clients. Consistency gets your business in front of customers and potential customers on a regular basis, but creative content is going to make your brand stick. Continuing to learn more about what sets our clients apart and how to turn that into content which will draw lots of eyeballs.
COMMUNITY: Thanks to our success, Smirk New Media is excited about being more involved in its communities. We are members of the American Marketing Association and Kansas City strategist Matt Derrick recently was named to KC’s PRSA board. We will be reaching out with sponsorships and support of all types in 2013. I’m also looking at how to build more of a community within the social media pros in our area, as well as how we do things internally with the Smirk New Media team. So much of our success depends on great relationships and connections, both online and off. Those will continue to be nurtured in the coming year.
Well, those are my three words for 2013. Hope this will start off a great conversation on this blog in the coming year.
What are yours?