Category: digital content
By Annie Strom, Strategist
Reddit is rolling out native advertisements on their mobile app.
What is Reddit?
Reddit is one of the largest communities on the internet. It allows users to comment and interact with people across the globe. If you can think of a topic, there is a subreddit on it. It’s considered the front page of the internet and for good reason. It is the central hub for pop culture and offers a space for everyone to share ideas, reactions, and breaking news.
So what does that mean for you and your brand?
Native advertising changed the game for marketers. It allows brands to connect and engage with consumers in a non-disruptive way. Brands can more easily build trust and integrate into consumer’s social media and everyday life.
The only visual difference between user-generated organic posts and promoted content will be a “Promoted” label on the top of the post. Users will be able to upvote, downvote and comment on the native advertisements just like any other post in their feed.
In one month, Reddit boasted an incredible 274 million unique visitors, each spending over 14 minutes on the site. Advertising on Reddit is ideal for brands targeting a younger demographic. 87% of Reddit users are under 35. Reddit says that 80% of their mobile users aren’t on the desktop version of the site. This opens a huge new demographic that brands can soon take advantage of.
Reddit will enable targeting by interest, browsing history, community, geography, and type of device. Brands will also be able to choose which subreddits they want their ads to appear next to and which to avoid. Advertisers will have the ability to turn off comments, just like with desktop-based ads. These tools offer a safety net for brands who want to be included in the conversation but are rightfully cautious.
Online presence is increasingly important for brands. In today’s day and age of social media, storytelling, as well as the art of crafting engaging and relevant content, has to be the foundation of a brand’s social presence. At Smirk, that is what we are known for. We take pride in staying ahead of the curve when it comes to social strategy. If refining your online presence is something that you are interested in, reach out and we can schedule a free consultation.
The number one metric in digital marketing? Eyeballs.
The problem? Consumers are doing everything they can to protect their peepers from brands online.
The latest news – a new survey showing ad blocking on laptops is now at 40 percent of all users. On mobile, the number is 15 percent and rising. After years of flashing, spinning and stalking banner ads, consumers have gotten sick of being sold to in certain ways.
What they still want though, are stories.
In a world where consumers are building walls, great online content can be a ninja for brands, sneaking over the wall and through the cracks to stand right next to their audience. Content wins the ad blocker game because social media users have already opted into a relationship with brands. That audience wants to be part of the give-and-take of attention and solid storytelling. But they will shut their eyeballs if that content is boring, trite, too salesy, predictable or not valuable to them. The challenge for content creators then is not a piece of code that could make your brand disappear, but an emphasis on quality which will keep it alive, well and visible.
— Mike Koehler
Smirk Slant is a series of short blogs offering quick reactions to the latest news in social media and digital marketing.
In the years since social media first burst onto the scenes, there’s always been a jostling among the platforms to prove which is best, most popular and actually making a profit. Facebook has emerged as the giant, but that doesn’t mean the second place hasn’t turned into a mad scramble.
At Smirk New Media, we preach that your audience should dictate the platforms your business uses. It’s still true and the cornerstone of many strategies, but when it comes to walling off the contenders from the pretenders, what comes next?
In the case of Instagram vs. Snapchat, it’s the burden of quality.
I’ve been using both channels more over the past year, consuming Snapchat Stories, before Instagram replicated the concept, then continuing to watch them butt heads day after day.
Instagram has always been the better product, both for the user and for an advertiser, as well as an exceptional experience. Why? Because when you step into the Instagram mindset, part of that is an expectation is to post great photos. It’s also about extra takes of the overhead shots of your salad, snagging the best Oklahoma sunset and, of course, the kids.
Something clicks when a user is on Instagram that doesn’t click when they are on Snapchat. Maybe it’s because Snapchat still carries around its grimy reputation that it’s not a showcase of the photos as much as it is of immediacy? That’s all fine and good until they compete on equal ground on something like stories and pursue brands.
A story that tells an experience – a trip to the Oklahoma City Thunder game or a special trip with your family – has so much more vitality on Instagram. When a brand approaches both, ready to spend dollars to promote quality content, they are going to choose (demographics being equal) where quality is built into the social media community.
During this battle with Snapchat, Instagram continues to survive, thrive and innovate under the protective parentage of Facebook. And with more than a billion users worldwide, Facebook remains the undisputed giant of social media, but Instagram is quickly becoming its most gifted and talented child.