Author: Allie Carrick

20 Apr

Can’t Stop the Smirking — We’re Hiring

Allie Carrick Job Postings Tags: , ,

Smirk New Media is looking for an experienced communicator and innovative digital marketing pro to join our team in Oklahoma City. Our strategists are problem-solvers for our clients’ digital marketing needs. They work on a range of projects, promoting and protecting our client’s online success with great content and informed strategy.

Check out the position description below and let us know if you think you’re up to the job.

Digital Marketing Strategist

Location: Oklahoma City, Oklahoma

Time Requirement: FT 40 Hours / Week

Working with our senior staff, strategists collaborate on client social media strategies and are responsible for day-to-day execution of social media campaigns; tasks include creative brainstorming, content creation, monitoring, profile maintenance, frequent engagement/conversation, customer service, targeting and managing advertising campaigns as well as analyzing metrics.

We need a team player who can wear a wide range of hats (these are metaphorical, you will not be required to actually wear a hat), will take ownership of his or her projects, and can move seamlessly between the strategic and the tactical.

Why Smirk? Smirk is one of the fastest growing independent digital marketing agencies in the region, working with brands of all sizes from local businesses to Fortune 500 companies. We love what we do and who we work with. We’re passionate about going above and beyond for our clients. We challenge ourselves to deliver more creative, cohesive and engaging content to help our clients stand out from the crowd — and we have a great time doing it.

What We’d Like to See

  • Creative, versatile self-starter who is comfortable with both taking initiative and working in collaboration.
  • Visual thinker with an eye for dynamic images or video.
  • Strong verbal and writing skills as well as a keen eye for detail.
  • Active accounts across key social media platforms including, but not limited to, Facebook, Twitter, Instagram. If you haven’t updated your account since attending your cousin’s birthday party in 2015, we’ll notice.
  • Team player able to seamlessly integrate with a diverse group.
  • Ability to meet deadlines and organize the many details that need to come together to create a big impact for our clients.

Duties & Responsibilities

  • Develop digital marketing strategies that meet client objectives.
  • Write creative, engaging marketing content specific to each social media platform.
  • Craft website copy using effective SEO practices for client websites.
  • Stay current on the latest digital trends.
  • Analyze metrics on engagement and follower growth and adapt content strategies accordingly.
  • Collaborate closely with our group of strategists in design, strategy, and production of client websites or social media content.
  • Prepare monthly reports to update staff/clients on predetermined metrics.

Perks

  • Work in a laid back, yet ambitious team culture with a flexible schedule.
  • The opportunity to work with an interesting and varied group of clients.
  • Unlimited access to the Ms. Pac Man machine in our office.

To apply, please send your resume to allie@smirknewmedia.com.

29 Oct

Come Smirk With Us — We’re Hiring

Allie Carrick Hiring, social media Tags: , , ,

We have great news — our team is growing! We’re looking for a new full-time Strategist and it just might be you. Find the position description below.

Digital Marketing Strategist

LOCATION: Oklahoma City, Oklahoma

TIME REQUIREMENT: FT 40 Hours / Week

Position Description

Smirk New Media is looking for an experienced communicator and innovative marketing pro to join our team in Oklahoma City.

Our strategists are problem-solvers for our clients’ digital marketing needs. They work on a range of projects, promoting and protecting our client’s online success with great content and informed strategy. We love how words work on the web.

Working with our senior staff, strategists collaborate on client social media strategies and are responsible for day-to-day execution of social media campaigns; tasks include creative brainstorming, content creation, monitoring, profile maintenance, frequent engagement/conversation, customer service, targeting and managing advertising campaigns and analyzing metrics.

We need a team player who can wear a wide range of hats (these are metaphorical, you will not be required to actually wear a hat), will take ownership of his or her projects, and can move seamlessly between the strategic and the tactical.

Smirk New Media’s team is a diverse powerhouse of web content, marketing, public relations, media and writing experience. We are one of the fastest growing digital agencies in the region, working with brands of all sizes from local businesses to Fortune 500 companies. We love what we do, who we work with and we’re passionate about going above and beyond for our clients. We continuously challenge ourselves to deliver more creative, cohesive and engaging content to help our clients stand out from the crowd — and we have a great time doing it.

What we’d like to see:

  • Creative, versatile self-starter who is comfortable with both taking initiative and working in collaboration.
  • Experience advocating for social media marketing best practices and an awareness of emerging content strategy trends, tools and technology. We are passionate about what the digital space can do for our clients and our community. 
  • Active accounts across key social media platforms including, but not limited to, Facebook, Twitter, Instagram. If you haven’t updated your account since attending your aunt’s birthday party in 2013, we’ll notice.
  • Strong verbal and writing skills as well as a keen eye for detail.
  • Team player able to integrate with a diverse team full of opinions and ideas. 
  • Ability to meet deadlines and manage the many details that need to come together to create big impact for our clients.

Duties & Responsibilities

  • Develop digital marketing strategies that meet client objectives.
  • Write creative, engaging client marketing content specific to each social media platform.
  • Craft website copy using effective SEO practices for client websites.
  • Stay current on the latest digital trends.
  • Consistently analyze account metrics on engagement and follower growth and adapt content strategies accordingly.
  • Collaborate closely with our group of strategists in design, strategy, and production of client websites and social media channels.
  • Prepare monthly reports to update staff/clients on predetermined metrics.

Perks

  • Work in a laid back, yet ambitious team culture with a flexible schedule
  • The opportunity to work with an interesting and varied group of clients
  • Unlimited access to the Ms. Pac Man machine in our office

That enough? If you’re up for it, let us know.

To apply, please send your resume and cover letter to info@smirknewmedia.com.

03 Jun

Smirkcast Episode 6: Is mobile live streaming right for your brand?

Allie Carrick Podcast, Smirkcast, social media, strategy Tags: , ,

In this episode of Smirk New Media’s podcast, Smirkcast, Allie Carrick discusses the hottest trend in social media marketing right now—mobile live streaming. Mobile live streaming apps, like Periscope and Meerkat, are a significant development in communication and offer brands an opportunity to provide real-time content to their online audience. Allie discusses when it’s appropriate for brands to utilize live streaming and some practical ways to use these tools with purpose, in a way that is consistent with your social media strategy.

Play
19 Mar

Smirkcast Episode 5: Brand content value vs. noise

Allie Carrick Content, Podcast, Smirkcast, social media, social media strategy Tags: , , , , ,

In this episode of Smirkcast, Smirk New Media strategist Allie Carrick explains why content should still be the foundation of any social media strategy, how to put content quality first and breaks down what effective content looks like for brands these days. Allie gives tips to help brands craft content that adds value to the conversation, instead of consuming it with noise.

Play
07 Mar

New “Erase” Law Allows Minors To Delete Social Media Posts In California

Allie Carrick social media Tags: , , , 0 Comments

By: Kurtis Wiles

California is now requiring social media companies to offer young users the opportunity to delete past internet postings.

This new law is the first of its kind in the country, and has been hailed by some as a good step towards extending grace to under-18 internet users. Next year, 3.5 million California teens will have the long-sought-after privilege to completely remove a regrettable post and preserve their reputation.

“This puts privacy in the hands of kids, teenagers and the parents, not under the control of an anonymous tech company,” said James Steyer, founder and chief executive of Common Sense Media.

The so-called “erase bill” was signed by Democratic Gov. Jerry Brown and takes effect January 2015.

Opponents of the new law say the burden placed on social media sites to figure out who, of their large user-base, is a California resident. Sorting through users who are legitimately Californians and others who say they’re from California could also prove a daunting and potentially controversial task.

However, there is a lot of support for this measure as it is part of a larger bill sponsored by state Senate Leader Darrell Steinberg, which aims to But sometimes, the best promotion that is tapped by online casino s is the Loyalty Program. protect children from the direct marketing of alcohol, guns and other guns that are illegal for them to purchase.

“This is a groundbreaking protection for our kids who often act impetuously … before they think through the consequences,” said Stenberg. “They deserve the right to remove this material that could haunt them for years to come.”

Under this law, apps will also be required to inform registered minors about their right to erase posts.

Interestingly, companies will not be required to permanently remove this content from their servers, making it possible for these posts to be found potentially, just not by the public.

Some argue content shouldn”t be permanently deleted from the servers for public safety, incase the authorities need to review deleted content, but what does this law really accomplish?

On any social media platform I can think of users are able to delete past content, minors included. So, on that front is seems like this law is a preemptive strike in case platforms decide to remove the delete button down the road.

Another part of the law requires companies to inform minors that they”re able to delete content. It”s unclear how that will be implemented, but if this information isn”t more fine print during the sign up process it could educate young users in a positive way.

Minors and parents still have no control over copied content. Under the law, sites will not be required to delete re-postings by a third party of the minor”s original post. The purpose of the law, to protect a minor”s future and opportunities, is only fulfilled if the content didn”t go viral or wasn”t copied. Parents still hold no real ownership over their child”s content and can”t stop it from living forever on the Internet.

This law is a step forward on a very important issue impacting our young people, but maybe the next step is finally getting serious about social media education and focusing on prevention. Regrettable posts by minors can”t be universally prevented, but they can certainly be reduced.

27 Feb

4 Ways to Use Visual Storytelling on Facebook

Allie Carrick Facebook, social media Tags: , , , 0 Comments

Awesome

By: Kurtis Wiles

When you scroll through your newsfeed on Facebook, what catches your eye? Naturally, the big, colorful squares that contain an image are picked up by our eyes as being important and worth looking at. Pictures are the most easily recognized and engaging type of content in a news feed.

“A picture is worth a thousand words.”

Haven’t we all heard that phrase too many times? As much as it might pain us to admit it, there is truth in the idea.

Pictures offer us a unique insight into moments that are frozen in time, different colors and shapes that we are attracted to, and an idea that must be seen to be heard. Pictures tell us stories.

Every company has a story to tell. Brand history, customer feedback and internal innovation are all a part of the ever-growing story. So the question becomes,”How do we use pictures to tell our story?”

This question burns into the minds of marketing professionals worldwide who understand the power a single image obtains in generating engagement on Facebook. The best part about “visual storytelling” is that you don’t have to be a marketing pro to learn how to do it; all you need is a story and some imagination.

Here are four ways you can master the art of visual storytelling on Facebook:

Stand-alone visual campaigns

A UK-based insurance comparison site, Compare The Market, created a campaign around the idea that market sounds a little bit like meerkat. They introduced Aleksandr Orlov, a meerkat with a Russian accent and aristocratic heritage. Though Compare The Market doesn’t have its own Facebook page, Aleksandr’s page has more than 800,000 likes.

Aleksandr Orlov – Founder of Compare the Meerkat

Aleksandr’s story (and family) was created through images and clever interactions with followers on Facebook. Who would have thought a meerkat could tell the story of an insurance company?

Develop Community

Many businesses make a point of giving back to their community, but TOMS shoes takes it a step further. The company was founded on the principle that for every pair of shoes sold, they would donate a pair to children in poverty around the world.

Photo: Spread the love. </p><br /><br /><p>Happy Valentine's Day!

TOMS shares pictures of all of the kids they have the fortune of helping. Not only are they impacting people in a positive way, but they are sharing the story of their company’s founding principles and how those principles impact their business.

Photo Collections

A picture doesn’t always need to be created to tell your story; sometimes your story is already in a picture ready to be taken. Photos of your entire team as they work on, and eventually finish, a 3-year project can tell a complete story with short updates here and there to tie it all together.

Bringing together a group of real-life photos can tell a powerful story with little to no work on “creating” the images. The secret is to take a step back and see the story as it is happening before your eyes.

The Walt Disney Animation Studios facebook page is a great example. The picture below posted on the Disney Animation page features all their team members who attended the California Institute of the Arts in the 1970s.

Photo: Learn more about the members (and familiar faces) of the CalArts class that have helped make our studios what they are today. Read more in Vanity Fair: http://di.sn/iXL

Fan-Generated Content

Starbucks celebrates the most important people to their company through visual stories: their customers. The Starbucks Facebook page is full of fan photos that offer a customer’s-eye view of their company. In essence, Starbucks allows their customers to tell their story.

Starbucks Fan

What better strategy to generate fresh, relevant stories about your company than to enlist the free advocacy of your fans?

Photo posts account for 93% of the most engaging posts on Facebook. On average, photos receive 53% more likes, 104% more comments, and 84% more link-clicks than text-based posts.

Visual stories are powerful tools in the world of social sharing and fast-moving content. How will you tell your story?

26 Feb

The Latest and Greatest Social Media Statistics

Allie Carrick Facebook, Google+, Instagram, Pinterest, social media, Twitter, YouTube Tags: , , , , 0 Comments

By: Kurtis Wiles

Social media is an ever-changing and ever-evolving marketing tool. The most popular platforms continuously grow and diversify to draw broader audiences for marketers. Statistical information posted about current social media practices and consumption is often outdated within three months. Staying up-to-date on the current trends and patterns is essential for true social media marketing and business success.

Here are the most recent social media statistics across some of the most popular platforms:

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Facebook

Thanks to Facebook, many companies are not taken seriously without a social media presence anymore. Sharing relevant and information-rich content on a consistent basis is essential to increase traffic, extend your brand and generate leads to your website.

  • Over 1.15 billion people are now registered users on Facebook.
  • 23% of Facebook users login at least 5 times per day.
  • 47% of Americans admit to Facebook being the top influencer of their buying decisions.
  • 70% of marketers acquire new customers through Facebook.
  • On average, Americans spend 16% of every hour on Facebook.
  • Over one million web pages can accessed with the “Login with Facebook” feature.

Twitter Hashtag Logo

Twitter

Twitter has become the fastest growing social network in recent years that can have a serious impact on your business. Telling short stories through video, images and the forever-classic hashtag have become a staple in any serious marketing strategy.

  • There are now 550 million registered users and 215 million active monthly users.
  • Twitter achieved a growth rate of 44% between 2012 and 2014.
  • Over 34% of marketers use Twitter for lead generation.

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Google+

The social network powered by the most influential search engine, Google+ is all the more powerful due to its increasing influence on search rankings. With only three years on the social media scene, Google+ has literally changed the nature of content marketing.

  • There are now over 1 billion enabled accounts and 359 million active monthly users.
  • Google+ had a 33% growth rate last year.
  • People aged 45 to 54 years old have increased their usage on Google+ by 56% since 2012.

Bonus – Big Picture & Visual Mediums

  • 72% of all internet users are now active on social media.
  • 71% of those users access their social media from a mobile device.
  • Youtube has over one billion active monthly users
  • Pinterest has 20 million active monthly users
  • Instagram has 150 million active monthly users

Social media can incite serious marketing and sales results, however, real results come from understanding your audience and creating content that fulfills their needs and expectations. Every piece of your social media presence is necessary to create a web of successful marketing and follower relationships. Take advantage of Facebook’s active population, Twitter’s growing popularity and hashtag phenomenon and other up-and-coming mediums to realize real social media and business success.

17 Feb

Can Small Businesses See Big Returns From Social Media?

Allie Carrick LinkedIn, Small Business, SmallBiz, social media Tags: , , 0 Comments

Small_Businesses_-_geograph.org.uk_-_682645

By: Kurtis Wiles

A new study conducted by TNS on behalf of LinkedIn found that 81 percent of small businesses (SMBs) are currently using social media to drive business growth and 94 percent are meeting marketing objectives through the integration of social media.

The study, called Priming the Economic Engine, surveyed nearly 1000 SMBs to glean insight about their industry and how implementing social media or not implementing social media has impacted their business over the past few years. Almost three out of every five SMBs say that consistent social media integration has played a key role in their business gaining new customers. Not only is there growth in new customers, but according to the study, SMBs are seeing a lot more customer interaction and engagement from existing customers – especially customers who have had positive experiences with their organization.

The fact: Businesses that have devoted themselves to integrating social media as a marketing tool have met marketing objectives through stronger customer acquisition and retention.

According to another LinkedIn study, conducted by Borrell Associates, there is a strong correlation between SMBs that have increased social media spending and those that have achieved “hyper growth.”

“Through the study, we found that SMBs that are in growth mode rely heavily on social media for multiple activities in their value chain,” said Jennifer Grazel, category head for financial services at LinkedIn.

Hyper-growth companies with significant year-over-year increases in revenue are among the most active in social media marketing, finding the most effective social media practices to include branding, word-of-mouth, lead generation and content marketing.

The fact: Increasing financial resources in social media efforts and effectively “practicing” your brand through social media often leads to successful growth – even hyper-growth in some industries.

According to the U.S. Small Business Association, seven out of every 10 new jobs are created by small businesses. To learn more about the new social media positions that will be seen in 2014 (maybe even in your own small business) click here.

27 Aug

Facebook Announces Deal with Shutterstock, Updates Newsfeed

Allie Carrick Facebook, social media 0 Comments
Photo by: Cardinal de la Ville.
Photo by: Cardinal de la Ville for Socialfixer.com.

Over the past couple of days, Facebook made some announcements previewing promising new changes ahead for the social media giant.

On Thursday, Facebook announced a new deal with Shutterstock that will make millions of stock photos in its library available for Facebook advertisers to use through Facebook’s online ad creation tool.

Facebook has over 1 million advertisers and it’s clear they’re making a serious play for more. Advertisers won’t have to pay anything for high-quality stock images used in their ads because Facebook is footing the bill. Facebook’s new image uploader offers the ability to select a range of Page photos, images used in prior ads and Shutterstock images.

With one of the coolest new ad features, you’ll be able to select up to 6 images and test them out to which image helps your ad perform better. This should mean better Facebook ad targeting than ever before for brands.

Expect to see the option to integrate Shutterstock images into ads in the next few weeks.

Newsfeed

Mostly since the introduction of Timeline, Facebook’s had serious problems with Newsfeed.

How many times have you visited Facebook occasionally throughout the day and seen the same content? That happens a lot for me and its drove me to use a Facebook less and Twitter more.

The old ranking system, called EdgeRank, has finally been replaced. With the new algorithm, Facebook says its focusing on pushing fresh, “high quality” content from Pages higher up on a user’s Newsfeed.

Right now Facebook uses a technical algorithm that takes several factors into account to rank posts and create a personalized Newsfeed for each user. Important designated ranking factors for posts include the author, number of likes, comments and shares.

To understand what people really want, Facebook surveyed users and asked them what made content important to them. The new algorithm is based on those respondents and it will now consider over 1,000 different factors when determining high quality content. Content will be mainly ranked based on quality of the page’s other content and the level of profile completion.

Facebook says it tested the new algorithm on “a small segment of users” and found those users engaged more with content on their feeds and hid fewer stories.

We’ve heard similar stories before on algorithm improvement, so we’ll just have to wait and see how much the Newsfeed really improves.

Look for the new algorithm to be rolled out over the next few weeks to users on both desktop and mobile.

One other development on Facebook’s horizon: updating its mobile apps for managing Pages. With the update, Page managers can upload multiple photos to a single post, edit existing Page administrators and add new Page administrators on a mobile device. It isn’t shocking this would be a pressing priority given a recent report that showed Facebook’s mobile usage is surging and desktop use declining. Facebook says nearly half of its ad business comes from mobile devices now.

I’m both excited and skeptical about some of these planned changes. So, what do you think?

06 Jun

Tweetdeck Rehabs Its Look, Simplifies Functionality

Allie Carrick Featured, social media, Twitter Tags: , , 0 Comments

2013

After acquiring Tweetdeck in 2011, many of Tweetdeck’s fans feared Twitter would simply shut it down after making extensive updates to Twitter’s website and features. Instead, Twitter simply narrowed Tweetdeck’s focus, worked on its web experience and gave the dashboard a makeover that launched Wednesday.

Building up to this makeover, Tweetdeck phased out its mobile app and removed Facebook integration last month. After 2 years with the company, Tweetdeck’s founder Iain Dodsworth departed Twitter last week. Tweetdeck’s transition to Twitter-only compatibility isn’t shocking because the company is Twitter-owned, but is it a smart move?

Before getting into an analysis of this strategy, here’s a recap of all the changes Tweetdeck received in this week’s makeover:

  •  Tweetdeck’s interface has lightened up visually. Since its creation, the dashboard has always been dark gray/black with washed out white writing. The background is now light gray with black type. In some ways, the new look is an uncanny fusion of Hootsuite and USA Today’s site design.
  • They’ve relocated the dashboard menu from the top of the screen to the left side
  • The menu features some new options in the redesign. You can expand the menu to take a better look at all of its options. The menu now features an option to look at all your scheduled tweets, another feature similar to Hootsuite.
  • Each columns include and drop-down option giving you the option to search individual columns for keywords or users.
  • Every “Home” icon represents a main timeline for one of your accounts. An “@” sign signifies mentions of your account name. TweetDeck dashboards with multiple accounts will list multiple “@”s. Any accounts tracked in columns will also appear as “@”s.
  • Adding columns to your dashboard just got easier. The “Add Column” button is now part of the left menu, below the Column List. You can create columns based on any of nine different tweet facets, including “Mentions,” “Lists,” “Activity,” and search.
  • With the “Search” bar you can still search for other users, tweets or keywords, and to build a new column based upon search results, but it is now a part of the left-hand menu.

Hootsuite and Tweetdeck have been rivals since they were both launched in 2008. These completely different social media dashboards are often compared and viewed as rivals. Users managing more than one social media account often choose between these two tools. In actuality, these dashboards fulfill completely different objectives.

I’d liken the Hootsuite vs. Tweetdeck rivalry to tennis legend Roger Federer and the one-time American champ Andy Roddick. While in his prime, Federer dominated on every playing surface with a variety of superior skills, but Roddick’s Grand Slam success was primarily limited to grass courts and his record breaking fast serves that helped him reach multiple Grand Slam finals. These two were often compared, their matches highly anticipated and often filled with nail biting play. In reality, Federer defeated Roddick 21 times out of their 24 career matches. There was a contest, but Roddick, the underdog, never realized the heights of success he desired.

If Tweetdeck and Hootsuite are competing for best social media dashboard and management tool, Hootsuite will win nearly every time. Hootsuite has better analytics, compatiability with just about every relevant social platform out there and features that allow you to professionally manage multiple accounts. Tweetdeck isn’t trying to compete anymore. It’s trying to provide users the best comprehensive Twitter management dashboard.

In reality, most people using and monitoring Twitter need to do the same with their Facebook profiles. A lot of users tweeted their negative feelings when the ability to post to both Twitter and Facebook simultaneously was removed, but will these changes result in a mass exodus for Tweetdeck’s core fanbase who miss Facebook’s integration?

I’ve used Tweetdeck for my personal use for years, but never professionally. Professionally, myself, my company and coworkers have partnered with Hootsuite and use it in our daily work.

Tweetdeck is a completely free service and in my opinion adequately provides features that help users have a better Twitter experience in personal use. Hootsuite does offer a free option as well, but a lot of its premium features are only available at a cost. Free features are important to the personal, casual Twitter user.

I use Tweetdeck to monitor my personal Twitter account and things that I’m personally interested in. It’s inconvenient that they lost Facebook integration, but it’s not a deal breaker for me. I use Facebook and Twitter differently. I use the different platforms to connect with different audiences. I use Facebook primarily to connect with personal friends and family. I use Twitter to connect with my community, make professional connections, stay informed and join in on global conversations. I really only need dashboard features for Twitter to monitor my tweets, scheduled messages, new followers and people that engaging with me.

I love having my personal profiles and the professional accounts I manage on separate dashboards. It makes me feel more safe when I’m using Twitter personally and helps me ensure I’ll never post a personal message on a brand’s profile. I don’t miss out on the Tweetdeck app because the Twitter app’s been approved and adequately allows me to use my personal Twitter account on my mobile.

So, what do you think? Do you think Tweetdeck’s makeover is enough to reenergize its fan base and provide better functionality to its users?