Enjoyed the Super Bowl last night, mostly because we were constantly 10 minutes behind thanks to the trusty DVR, much-needed pauses to get kids calmed down and dinner ready and the fact that it was a good warmup to the new episode of Downton Abbey.
Here are some thoughts about how it all went down through the prism of social media lessons:
- Spoiler Alert: Some of the commercials on Sunday were great. I especially liked the MetLife commercial with the retro cartoons (Daphne is now Richie Rich”s lady?!), but most of the big ones I had already seen online days before – Matthew Broderick, the Avengers teaser, the Volkswagen dog/Star Wars cantina scene. When a 2-minute commercial has a 30-second web teaser and then runs early, what”s the point of showing it live?
- There seemed to be a string of commercial touting their own Twitter hashtags. While these might help make your new slogan stick in the mush of everyone”s minds for a few seconds more, it”ll take a lot for them to seep into popular culture. A look at Twitter trending topics on Monday morning found no #MakeItPlatinum. (And don”t get me started on QR codes on commercials. Really?)
- MIA”s bird flippage from the halftime show didn”t seem to cause to much of a lasting Twitter ripple. However, this being the era of rapid Internet response (or overreaction, depending on your nature), the Parents Television Council was quickly alerting its Twitter followers of the event and just a few hours later was on Drudge and around the web.
- I was surprised to see that Google and Apple stayed on the sidelines. I did love the Best Buy commercial, if only for the . In other tech commercial news, I think just about everyone on Earth feels like they need to take a shower whenever they see or have to deal with GoDaddy.
- Finally, looks like the game (and the halftime show) were among the highest ever events . Two screens, everyone. Two screens!