Month: March, 2017

24 Mar

To post or not to Post

Lauren Ashpole digital advertising, Marketing, Services, Social, social media, social media strategy, strategy 0 Comments

To post or not to post — that is the question. Tis nobler on social media to suffer the wrath of an audience than to post nothing at all. And by posting incorrectly? To die; to fail.

We won’t continue to quote Hamlet, but what an outstanding guy. In this part of the play, Hamlet is debating his own life and, to the extreme, what your brand is doing if they don’t have a social media presence — slowly killing themselves.

Mike Koehler, Smirk’s president and chief strategist, spoke to students about managing brand social media accounts at the PRSSA Regional Conference on Feb. 26.

“Social media is the Walmart greeter of your brand,” said Koehler. “Consumers are researching brands online and social is their first stop.”

Why does Walmart have greeters? Even if you had a horrible shopping trip, which could never happen at Walmart… there is someone with a smile telling you to “Have a great day!”

Consumers look to your social for your positive presence, how active you are within the community, what values you have or don’t have. It is your audience’s introduction to your brand.

Let your brand speak for itself. Publish content that reflects your brand. If you’re a dog shelter you don’t need to celebrate National Lollipop Day. Is there a way to make that event relevant to your brand? Maybe.

“In honor of National Lollipop Day, we are partnering with Lulu’s Lollipops. Proceeds from each lolli purchase today will help place homeless pets in forever homes.”

Every piece of content your brand features should pass two simple tests:

  • Is this relevant to my brand?
  • Does this add value to my audience?

Anything less than this and you are training your audience not to pay attention when you appear in their feed.

Some brands believe a lack of social activity will shelter them from negative reviews. When users critique your brand on Facebook, even if you don’t have a Facebook page, it will still tag your company and appear when other users search for you. Your active presence and timely responses speak volumes to users researching your brand.
Let us help you discover your voice. Smirk helps industries of all kinds find their voice online and connect with customers. For any questions about elevating your social presence, contact us about setting up a consultation.

13 Mar

Facebook Stories : Snapchat’s Evil Twin

Lauren Ashpole digital advertising, Facebook, Instagram, Marketing, Social, social media 0 Comments

They’ve done it again.

After numerous attempts, Facebook has created something to try and outrun Snapchat for good: Facebook Stories. The feature is being tested in Ireland right now with plans to launch in other countries soon.

Facebook Stories are based on Snapchat’s original format. Users can take photos, film videos, and add geofilters. Your friends can tap through your story and posts will disappear after 24 hours. Stories will appear at the top of the app right below the search tool and above the status update box. You may also respond to a story with a private message.

Facebook has two advantages over Snapchat that could help Stories have a successful launch: significantly more daily users and the fact that it’s an older, well-established platform that appeals to a much wider audience. Facebook has 1.5 billion daily active users while Snapchat only has 150 million. For comparison, Instagram Stories – launched in August 2016 – has 150 million daily users.

For most brands, Facebook is a necessity, as it’s where the majority of their audience lives online. With this feature, brands could give established audiences a look behind the scenes into the culture of their company. Facebook Stories could allow brands to be more clear and transparent than ever before: “Customers connect with emotion, originality and sensory details — all elements of a compelling story on any platform,” said Smirk’s Managing Director Allie Carrick. “Facebook Stories is a step in the right direction for brands to give users the cohesive, behind-the-scenes stories they want to see.”

How could ads play into Facebook Stories? Less people are wanting to see fewer advertisements their News Feed and because of this Stories could be a new place for sponsored content. Instagram has taken advantage of their Stories feature by recently introducing video advertisements that appear when you move between users’ stories. Facebook already has short advertisements playing before and during videos on the platform. Additionally, they are testing ads in the Messenger app.

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