We’ve all known that middle-aged relative that tries too hard to be hip with the times. They start conversations with sayings like “the good ol’ days” and tales of “when I was your age” and frequently asking what “you kids are calling it these days.” Some brands...
Quick quiz, hotshot: What did Facebook do this week to radically change online advertising? Answer. What did Twitter do last week to pump up Tweetdeck and transform social media content management? Answer. What was the hot hashtag during the Academy Awards? Answer. If...
What is it about February? Maybe it’s the ability to breathe after the busyness of the holidays and the inevitable re-evaluation of all things that happens around New Year’s. That one-one punch, along with the fun and challenges that come with our...
It’s no a secret that customer service is what keeps people engaged and connected to brands. With social media, customer services reaches beyond the counter tops and into the hands of consumers. Tapping into this well stream of possibilities is essential for brands to...
Social media is this century’s Model T – the accessible and affordable vehicle that drives efficient interaction between small businesses and their audiences. According to Hubspot, 92 percent of marketers in 2014 viewed social media to be an important asset for...