Jan 31, 2013 | Blog, Smirk's Take
Super Bowl 2013: Go viral or good riddance. Personally, count me in as one of the who only tune in for the most creative advertisements of the year. Sometimes it seems that top executives must meet with their ad staff at some point and convey that if they have one...Jan 30, 2013 | Blog, Smirk's Take, Social Media
By definition, marketing is the action or business of promoting and selling products or services. But many in executive management positions at small- to medium-sized companies find it difficult to grasp the concept that engaging in social media isn’t about...Jan 24, 2013 | Blog, Smirk's Take, Social Media
Every organization faces a choice on what popular websites to allow on company computers. Social media is the taboo of the last few years. Social media availability isn’t necessary for every industry, but certain social tools can encourage digital team...Jan 22, 2013 | Blog, Smirk's Take
With the explosion of mobile technology over the last decade, specifically smartphones, parents are having a tough time keeping up with the latest trends. It”s no longer cool to use Facebook or even Twitter. Teens are moving to less known social media platforms...Jan 17, 2013 | Blog, Smirk's Take
My thoughts on Manti Te’o case: The web has changed the way we think about relationships. Who “our friends” are is different than a few years ago, when a thin connection and a couple of online chats didn’t constitute something to be thought of...