Social Media and Super Bowl XLVII

Super Bowl 2013: Go viral or good riddance.  Personally, count me in as one of the who only tune in for the most creative advertisements of the year. Sometimes it seems that top executives must meet with their ad staff at some point and convey that if they have one...

An Example of Social Media Done Right

By definition, marketing is the action or business of promoting and selling products or services. But many in executive management positions at small- to medium-sized companies find it difficult to grasp the concept that engaging in social media isn’t about...

Technology, Teens and What Parents Need to Know

With the explosion of mobile technology over the last decade, specifically smartphones, parents are having a tough time keeping up with the latest trends. It”s no longer cool to use Facebook or even Twitter. Teens are moving to less known social media platforms...

Trust, Truth and What to Make of Te’o

My thoughts on Manti Te’o case: The web has changed the way we think about relationships. Who “our friends” are is different than a few years ago, when a thin connection and a couple of online chats didn’t constitute something to be thought of...