Month: May, 2012
Back in the olden times, I was an English major, and spent my college days deciphering the cantos of Ezra Pound, skimming my way through “The Love Song of J. Alfred Prufrock” and diving into the deep end of William Carlos Wlliams.
This is a blog by senior strategist Kevin DeShazo. This blog was originally published on his site – fieldhousemedia.net.
“I don’t get social media.”
“I don’t need Tweeter. Nobody needs to know what I’m doing all day or what I’m eating.”
“Kids these days spend too much time on Facebook.”
“It’s a waste of time.”
We hear that all the time, right? What’s interesting is that while “kids” make up only 20% of social media users, the negative comments are always directed at that age group. Student-athletes might be among the most criticized.
The reality is that social media is not a waste of time. It’s helped fund movies, build businesses andchange lives. It connects us to those we love and to those with similar interests and passions. It gives us a direct avenue to leaders from every industry.
It is anything but a waste of time.
Joining the Smirk team: We go together like rama lama lama ka dinga da dinga dong
not only monitor what others are saying about your industry and brand, but you can speak directly with a group of people who have willingly opted to listen to what your organization has to say, and who can provide value in communication back to you!
With summer rapidly approaching, it’s time to do some spring-cleaning around your social media sites to keep your followers hype and to gain even more attention. Through research, observation and experience, we’ve got a few tips to help you step your game up.
1. Personalize it.
Too many companies have resorted to using automated tweets and posts to market their services. Customize your updates by attaching a message before the link so that consumers recognize that it isn’t just generic. By adding a message, it also increases your endorsement, because every share or retweet after that point will include your name and message, not just the URL. Let’s be real: less people stay on the phone for an automated
recording; likewise less people view the post of an automated URL.
2. Play off Pinterest.
Pinterest has become one of the hottest commodities as of late. If your company doesn’t have any pins circulating- start pinning. And if you do, then pay close attention to the types of people that are pinning your products. Key in on their other interests and try to create an even more intriguing image by getting to know the tastes of those who fancy yours.
3. Put on some makeup.
So to speak, of course. You can grab a lot of attention with some simple site maintenance. You don’t have to give your social media pages a total makeover; just give them a little touch up. People enjoy a change of scenery every now and then. By doing little things such as putting up new pictures, altering some colors or changing a background, your online profile can take on a whole new look.
Don’t let your online appearance get sloppy. Refresh your focus, clean up your design and leave the people coming back for more!